The National Academy of Television Arts and Sciences
San Francisco/Northern California Chapter
Off Camera, December 2004, page 1
PEOPLE METERSLOWER BAY AREA RATINGS
If the new people meters are accurate, then one thing isfor certain. Fewer people are watching Bay Area newscaststhan previously thought.During the first two weeks in November, virtuallyevery newscast in the Bay Area had fewer viewers under thenew system.In week one, 19 Monday-Friday newscasts had lowerratings under the people meters than they did under thehousehold sampling. Only three newscasts fared better.In week two, 20 Monday-Friday newscasts did worseunder the people meters. The only newscasts on the “plusside” were the same three newscasts as the week before —KPIX’s 11 p.m. news and KTVU’s 6 a.m. news and its 7a.m. “Mornings on 2” program.The biggest discrepancy was in ABC7’s eveningnewscasts. In week one, the station’s 6 p.m. newscastaveraged an 8.7 rating under the old system while it gar-nered a 6.3 rating under the people meters. In week two, itscored another 8.7 in the household rating compared to a 6.6with the new systemIn both weeks, ABC7’s 11 p.m. newscast scored 1.3and 1.4 rating points lower under the people meters.KTVU’s 10 p.m. news also took a hit, scoring 1.0 and 1.1points lower in those two weeks.
, ABC7’s news director, said it’s tooearly to judge the accuracy of the people meters. He saidstations should wait until they receive months and months of data before jumping to any conclusions.
vicepresident of communications
for Nielsen Media Research, acknowledged the discrepancybut noted the lower ratings across the board did not changethe rankings of any newscast. ABC7, for example, stillfinished first both weeks at 5 p.m. and 6 p.m.
HOLIDAY SHOWCASEUCSF, Fri. Dec. 10th
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Robert Mohr ©
The next stop on the NATAS Road Trip is
Honolulu,Hawaii, Tuesday, December 7
No, not at Pearl Harbor(who picked this date, anyway?). It’s at the
1225 Hopaka Street, Honolulu.Join Hawaii Vice President
for an end of elections, end of sweeps, endof year gathering. The fun starts at 6:30 p.m. We will havemembership and Emmy Call for Entry information avail-able. We will take a look at the Emmy 2004 winners reel.All attendees will receive a $10 discount on your nextEmmy entry.
Salinas/Monterey members & non-members are invited
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Come join us to celebrate theholidays this year at
UCSF’s Cole HallAuditorium
for our 2
Annual HolidayScreening Party! Friday, December10
from 7 to 9:30 p.m.
The eveningwill be filled with good food and drinks, networking, localmedia artists’ screenings with audience Q&A and a fun TVTrivia contest with great prizes for all attendees.Co-sponsored by: NATAS, University of California atSan Francisco and American Women In Communications.