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Email1 Sample

Email1 Sample

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Published by cristiana_negr

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Published by: cristiana_negr on Aug 31, 2009
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09/20/2010

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The Email Marketing Kit
Thank you for downloading this sample of 
The Email Marketing Kit
, authoredby Jeanne S. Jennings and published by SitePoint.This sample includes the Summary of Contents, Information about the Author, Editors and SitePoint, Table of Contents, Preface, a chapter from thekit, and the index.We hope you find this information useful in evaluating this kit. For moreinformation or to order, visitsitepoint.com.For more information or to order, visit sitepoint.com
 
Summary of Contents
Preface............................................................................................................................................ix  1. Why Use Email Marketing? .........................................................................................................12. Types of Email Communications .................................................................................................113. Developing an Effective Email Strategy.......................................................................................23 4. Acquisition: Growing your Email List .........................................................................................535. Email Design Guidelines ............................................................................................................796. Optimizing Deliverability .........................................................................................................1117. Tracking and Reporting ............................................................................................................1338. Customer Retention .................................................................................................................1619. Viral Marketing ........................................................................................................................17710. Using Third-party Email Lists .................................................................................................19311. Laws and Regulations .............................................................................................................20512. Getting Started ......................................................................................................................211 A. Anti-spam Laws by Country ....................................................................................................221Index ...........................................................................................................................................235

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