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Loyalty Management - powered by Loyalty 360 - September 2009

Loyalty Management - powered by Loyalty 360 - September 2009

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Published by Loyalty360
The New Customer

Everyone has a different opinion on the best way to market
to these people to build strong engagement, create loyalty
and earn commitment. What’s interesting, many of these
strategies aren’t really all that different—to be successful
you have to build trust.

On page 24, Rick Babolil from Marketing Innovators shares how building trusting relationships with channel partners creates foundation for success.

Tying into that, last month I was introduced to Linda Kaplan Thaler’s book, The Power of Nice. What makes this interesting, all of us would say—“Of course I’m nice”. However, in reading this book, we realize how often we lose sight of “nice” and how important it is to make “nice” a priority in building that trusting relationship.

The book is highlighted in Loyalty Reads. Hallmark reinforces the importance of this message on page 48.

In trends and technology we explore new automation and a new loyalty technology that is working today to enhance a customers’ purchase experience.

The topics in this issue are a precursor to what you’ll learn at this falls’ Engagement Expo—February 8-10 , Sheraton Hotel and Towers, Chicago, IL.

Register here http://www.engagementexpo.com/registration. We encourage your feedback; it will help us further enhance your conference experience.

Enjoy the read!

What's your opinion on the best way to market
to these people to build strong engagement, create loyalty
and earn commitment. Share your thoughts and receive a complimentary subscription to Loyalty Management http://www.loyalty360.org/contact_us.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.
The New Customer

Everyone has a different opinion on the best way to market
to these people to build strong engagement, create loyalty
and earn commitment. What’s interesting, many of these
strategies aren’t really all that different—to be successful
you have to build trust.

On page 24, Rick Babolil from Marketing Innovators shares how building trusting relationships with channel partners creates foundation for success.

Tying into that, last month I was introduced to Linda Kaplan Thaler’s book, The Power of Nice. What makes this interesting, all of us would say—“Of course I’m nice”. However, in reading this book, we realize how often we lose sight of “nice” and how important it is to make “nice” a priority in building that trusting relationship.

The book is highlighted in Loyalty Reads. Hallmark reinforces the importance of this message on page 48.

In trends and technology we explore new automation and a new loyalty technology that is working today to enhance a customers’ purchase experience.

The topics in this issue are a precursor to what you’ll learn at this falls’ Engagement Expo—February 8-10 , Sheraton Hotel and Towers, Chicago, IL.

Register here http://www.engagementexpo.com/registration. We encourage your feedback; it will help us further enhance your conference experience.

Enjoy the read!

What's your opinion on the best way to market
to these people to build strong engagement, create loyalty
and earn commitment. Share your thoughts and receive a complimentary subscription to Loyalty Management http://www.loyalty360.org/contact_us.

Loyalty Management is powered by Loyalty 360, the Loyalty Marketer's Association http://www.loyalty360.org.

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Published by: Loyalty360 on Aug 31, 2009
Copyright:Traditional Copyright: All rights reserved

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07/08/2014

 
LOYALY 
MANAGEMEN
Powered by Loyalty 360
 Volume 1 Number 4
September 2009
OptimizingHuman Capitalassets intOugH times
inluenCingtHe CHannel
 
Building Trustto Drive LoyalRelationships
 TechnologyCan Do That,But Can We?
What works withtoday’s loyaltytechnology
 
 The Balanceo Powersin PaymentCards andLoyalty
 
2
 
Loyalty Management
 
|
 
loyy360.or
 
shod ror rcrry cd  cobrddcrd crd or y  drr oy roch?
The Balance o Powers in Payment Cardsand Loyalty, pg28
Tis Mnth
in
LOYALY 
MANAGEMEN
SEPTEMBER 2009 VOLUME 1 NUMBER 4 WWW.LOYALTY360.ORG
DEPARTMENTS
 10,11 Corbor6 Wh’ o loyy360.or8 lr ro h edor
LOYALTY FORUM
7 Yor Voc
“Many clients are changing their internal ocus romLoyalty Program Management to awless & efective Program Execution. What is your team doing to ensure ongoing awless execution or your clients?” 
12 Q&a: ak h exr
“I’ve been hearing a lot o buzz about incorporating SMS into loyalty program marketing. What should I expect rom an implementation perspective?” 
14 Bhd h Brd/po
Interview with Sandra L. Gudat, President and CEO,Customer Communications Group
16 Book
Loyalty Reads 
FEATURES
18 lvr loyy, O acob id  t
Kory Schramm – IAGroup
20 O H C a toh t
Perormance Improvement Council 
24 ic h Ch—Bd tro Drv loy Roh
Rick Blabolil – Marketing Innovators 
28 th Bc o powr  py Crdd loyy
Sarah Phelps – First Annapolis Consulting 
20
Optimizing Human Capital  Assets in Tough Times
—awhitepaper developedby the PerormanceImprovement Council, astrategic industry groupwithin the IncentiveMarketing Association
14
As President and CEO o Customer CommunicationsGroup (CCG), Sandra Gudat hashelped dene the eld o CRM.
28
 
Loyalty Management
 
|
 
September 2009
 
3

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