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LOYALY 
MANAGEMEN
Powered by Loyalty 360
 Volume 1 Number 4
September 2009
OptimizingHuman Capitalassets intOugH times
inluenCingtHe CHannel
 
Building Trustto Drive LoyalRelationships
 TechnologyCan Do That,But Can We?
What works withtoday’s loyaltytechnology
 
 The Balanceo Powersin PaymentCards andLoyalty
 
2
 
Loyalty Management
 
|
 
loyy360.or
 
shod ror rcrry cd  cobrddcrd crd or y  drr oy roch?
The Balance o Powers in Payment Cardsand Loyalty, pg28
Tis Mnth
in
LOYALY 
MANAGEMEN
SEPTEMBER 2009 VOLUME 1 NUMBER 4 WWW.LOYALTY360.ORG
DEPARTMENTS
 10,11 Corbor6 Wh’ o loyy360.or8 lr ro h edor
LOYALTY FORUM
7 Yor Voc
“Many clients are changing their internal ocus romLoyalty Program Management to awless & efective Program Execution. What is your team doing to ensure ongoing awless execution or your clients?” 
12 Q&a: ak h exr
“I’ve been hearing a lot o buzz about incorporating SMS into loyalty program marketing. What should I expect rom an implementation perspective?” 
14 Bhd h Brd/po
Interview with Sandra L. Gudat, President and CEO,Customer Communications Group
16 Book
Loyalty Reads 
FEATURES
18 lvr loyy, O acob id  t
Kory Schramm – IAGroup
20 O H C a toh t
Perormance Improvement Council 
24 ic h Ch—Bd tro Drv loy Roh
Rick Blabolil – Marketing Innovators 
28 th Bc o powr  py Crdd loyy
Sarah Phelps – First Annapolis Consulting 
20
Optimizing Human Capital  Assets in Tough Times
—awhitepaper developedby the PerormanceImprovement Council, astrategic industry groupwithin the IncentiveMarketing Association
14
As President and CEO o Customer CommunicationsGroup (CCG), Sandra Gudat hashelped dene the eld o CRM.
28
 
Loyalty Management
 
|
 
September 2009
 
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