THE NATIONAL ACADEMYOF TELEVISION ARTS & SCIENCESANNOUNCES WINNERS OFThe 36th ANNUAL DAYTIME ENTERTAINMENTEMMY

AWARDS

Sesame Street Receives Lifetime Achievement Award For 40 Years of Educational Television

New York – August 30th, 2009 –

The National Academy of Television Arts & Sciences(NATAS) today announced the winners of the 36th Annual Daytime EntertainmentEmmy

Awards televised live on The CW Television Network from the historicOrpheum Theatre in Los Angeles, CA. The show was a unique partnership betweenAssociated Television International (ATI), NATAS and MGM Worldwide Television,which is handling distribution of the telecast.

The telecast was hosted by television and music star Vanessa Williams and includedseveral musical numbers, a special tribute to “Guiding Light” for its many years ofdaytime drama programming and the presentation of the “Lifetime AchievementEmmy

Award to “Sesame Street.” The award proclaimed: “On the occasion of SesameStreet’s 40

anniversary, the National Academy of Television Arts & Sciences proudlyhonors the acclaimed series as a pioneer of the contemporary standard, and presentsthis Lifetime Achievement Award in recognition of its place as the most highlyregarded and most watched educational television show for children around theworld.”Other featured presenters included, Tyra Banks ("The Tyra Banks Show"), Jennie Garth("90210"), Bindi Irwin ("Bindi the Jungle Girl"), Lori Loughlin ("Melrose Place"), GillesMarini (Dancing with the Stars), Kyle Massey ("That's So Raven"), Chris Massey ("Zoey101"), Dr. Phil McGraw ("Dr. Phil"), Sandra Oh ("Grey's Anatomy"), Rachael Ray ("TheRachael Ray Show"), Dr. Travis Stork ("The Doctors") and Alex Trebek ("Jeopardy!"),along with many of the stars from “All My Children,” “As the World Turns,” “The Boldand the Beautiful,” “Days of Our Lives,” “General Hospital,” “Guiding Light,” “OneLife to Live,” and “The Young and the Restless.”

The Daytime Entertainment Emmy

Awards recognize outstanding achievement in allfields of daytime television production and are presented to individuals and programsbroadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.The 36th Annual Daytime Emmy

Awards is a presentation of the National Academy ofTelevision Arts & Sciences in cooperation with the Academy of Television Arts andSciences.

American Airlines is the official airline of the Daytime Entertainment Emmy

Awards,Kmart is the official retail sponsor and The Standard, Downtown LA, is the officialhotel.All balloting for the 36

Annual Daytime Entertainment Emmy

Awards was tabulatedby the independent certified public accounting firm of Deloitte & Touche LLP.A complete list of winners follows in addition to a chart showing the combinednetworks awarded recognition at both the Daytime Entertainment and the DaytimeEntertainment Creative Arts Emmy

Awards:

AUG 29 AUG 30 TOTAL AUG 29 AUG 30 TOTAL ABC 10 7 17 CARTOON NETWORK 2 0 2PBS 15 1 16 4KIDS ON FOX 1 0 1SYNDICATED 6 3 9 DISCOVERY CHANNEL 0 1 1CBS 5 3 8 DISNEY CHANNEL 1 0 1NICKELODEON 8 0 8 FOX 1 0 1NBC 2 2 4 MTV 1 0 1FOOD NETWORK 3 0 3 YOUTUBE 1 0 1

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional serviceorganization dedicated to the advancement of the arts and sciences of television and thepromotion of creative leadership for artistic, educational and technical achievementswithin the television industry. It recognizes excellence in television with the covetedEmmy

Award for News & Documentary, Sports, Daytime Entertainment, DaytimeCreative Arts & Entertainment, Public & Community Service, Technology &Engineering, and Business & Financial Reporting. Regional Emmy

Awards are givenin 19 regions across the United States. NATAS also presents the National Academy ofTelevision Arts and Sciences Global Media Awards™ which recognizes excellence inthe world-wide intersection of digital entertainment and technology

Emmy

Awards

given out for primetime programming are presented by our sister organization, the Academy of Television Arts & Sciences (ATAS).

Beyond awards, NATAS has extensive educationalprograms including National Student Television and its Student Award for Excellencefor outstanding journalistic work by high school students, as well as scholarships,

publications, and major activities for both industry professionals and the viewingpublic. For more information, please visit the website atwww.emmyonline.tv

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For More Information:Paul Pillitteri, Director Communications, NATAS212-586-8424ppillitteri@emmyonline.tv