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Lovelock PPT Chapter 15

Lovelock PPT Chapter 15

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Published by Viraj

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Published by: Viraj on Aug 31, 2009
Copyright:Attribution Non-commercial

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03/20/2013

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Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 15 - 1
Chapter 15:
Organizing forChangeManagementand ServiceLeadership
 
Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 15 - 2
Overview of Chapter 15
Effective Marketing Lies at the Heart of Value Creation
Integrating Marketing, Operations, and Human Resources
Creating a Leading Service Organization
In Search of Human Leadership
Change Management
 
Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 15 - 3
Effective Marketing Lies at theHeart of Value Creation

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