About
© 2010 Sono-ma last updated 3/15/10
CredibilityCommunity Influence
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70+ content rich articles in 1year (55 on Sono-Ma.comand 19 on affiliated SonomaCounty Parenting Examiner)
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Robust writing on local,seasonal topics; includingevents and resources
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Authentic, positive voice of a “Sonoma County style” mom:back to basics, community-focused, organic and green,Waldorf-inspired
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MBA, Community Organizer,NYU Creative WritingSummer Intensive
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Featured on National sitesincluding the popular TipJunkie.com
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16,860 views (10,878tracked* views onSono-Ma.com in 8 monthsand 5982 in 2 months onaffiliated Sonoma CountyParenting Examiner)
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Visitors referred by word of mouth—virtually noadvertising behind the visitornumbers
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81 registered followersthrough Networked Blogs(Facebook application); 73%college educated women—prime target market
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Additional followers throughFeedburner (66), andSono-Ma Bi-MonthlyNewsletter (350+)
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Articles feature lead artistsand craftswomen withworldwide recognition (e.g.Christine Schreier of Puppenstube)
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Leveraging the work of localinnovators and theirnetworks—over 500 visitsfrom Cathe Holden articlefeature
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One-stop shop for SonomaCounty moms with familyinfluence and purchasingpower
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Purchasing decisions–evidenced by Amazon.compurchases; Raw Milk sharesales
sharing the art of mothering in Sonoma County
Full featured, on-line community andresource with detailed stories,compelling photos, links to localresources, an events calendar, anddiscussion forums
A unique, local space where mothersreturn again and again forinformation, support, and motivation
Community members shareinspirations for raising healthy,conscientious families whilecelebrating creativity, nature, andcommunity
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