Media Relations
Handbook
for Agencies, Associations,
Nonprofits and Congress
Bradford Fitch
Foreword by Mike McCurry
COMMUNICATI
ONSERIES
for Agencies, Associations,
Nonprofits and Congress
Bradford Fitch
Media Relations
Handbook
COMMUNICATI
ONSERIES
Foreword by Mike McCurry
For over 30 years, TheCapitol.Net and its predecessor, Congressional Quarterly Executive Conferences,
have been training professionals from government, military, business, and NGOs on the dynamics and
operations of the legislative and executive branches and how to work with them.
Our training and publications include congressional operations, legislative and budget process,
communication and advocacy, media and public relations, research, business etiquette, and more.
TheCapitol.Net is a non-partisan firm.
Our publications and courses, written and taught by current Washington insiders who are all independent
subject matter experts, show how Washington works.™ Our products and services can be found on our
web site at <www.TheCapitol.Net>.
Additional copies of the Media Relations Handbook for Agencies, Associations, Nonprofits and
Congresscan be ordered directly from the publisher. Secure online ordering is available on the web site,
<www.MediaRelationsHandbook.com>.
The Communication Series includes Common Sense Rules of Advocacy for Lawyers by Keith Evans
and Persuasion and Advocacy by Keith Evans, edited by Bob Yates.
Media Relations Handbook for Agencies, Associations, Nonprofits and Congressis used as course
materials in several of the media training programs offered by TheCapitol.Net. See our web site for
more information, <www.WorkWithTheMedia.com>.
Citation Form— URLs
We use a standard style for all web addresses, also known as Uniform Resource Locators (URLs). URLs
appear in text next to the first mention of the resource being described, and are surrounded with open and
close angle brackets.
Web addresses that have the standard web addressing form at the beginning of the URL of “http://www.”
we show only the initial “www.” For example, the URL “http://www.domainname.com” will appear in
text and tables as “<www.domainname.com>”.
For URLs that begin with anything other than “www.,” such as “http://thomas.loc.gov”, the URL will
appear in text and tables as “<http://thomas.loc.gov>”. For example, the URL “http://www3.domain.gov”
will appear in text and tables as “<http://www3.domain.gov>”.
Production and prepress by Zaccarine Design, Evanston, IL. 847-864-3994.
Copyright © 2004 By TheCapitol.Net, Inc.
PO Box 25706
Alexandria, VA 22313-5706
703-739-3790 Toll-free: 1-877-228-5086
www.TheCapitol.Net
All Rights Reserved. Printed in the United States of America.
ISBN: 158733-210-8
ISBN13: 978-1-58733-210-4
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Media Relations Handbook Preview, by Brad Fitch
By Brad Fitch
Next to the AP Style Guide, our Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.
The Media Relations Handbook is… (More)
Next to the AP Style Guide, our Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional.
The Media Relations Handbook is… (More)
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