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Final Report of Crossword

Final Report of Crossword

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Published by Sandeep Taparia

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Published by: Sandeep Taparia on Sep 01, 2009
Copyright:Attribution Non-commercial

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11/04/2014

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[RETAIL MANAGEMENT]
CROSSWORD
PROJECT CONTENTS
Abstract…………………………………………………………………………………….3
Methodology…………………………………………………………………………….4
Company Overview…………………………………………………………………..5
Retail Institution……………………………………………………………………….6
Crossword Customers……………………………………………………………….7
Store location and Site Evaluation…………………………………………….9
Crossword - Organization and Management……………………………12
Classification from Retailer’s point of view……………………………..14
Positioning of the Retail store…………………………………………………16
Location
Merchandise Assortment Planning
Merchandise Pricing at Crossword
Communication via promotions
Competitive Objectives & Its Competitors………………………………22
IBS PUNEPage 1
 
[RETAIL MANAGEMENT]
CROSSWORD
What Lies Ahead & Challenges……………………………………………….23
References……………………………………………………………………………..24
ABSTRACT
“Making Crossword Was A Dream, A Belief, and A Passion.The Dream Was To Make A World-class Book Shop, TheBelief Was That Books Make A Difference, And ThePassion Was In The Magic Of Books And For DelightingCustomers.Mr.R.Sriram (CEO Crossword)
Retailing in India is a big industry, bigger than the IT industry. Ithas a turnover of 205 billion every year in sales. And it issupposed to grow 300% in the next 5 years. The only problem inIndia is that most of it is unorganized.Crossword's secret of success is not to just offer a wide range of products, but to create an ambience that would get the customerto spend more time, and money, at the store. They were one of 
IBS PUNEPage 2
 
[RETAIL MANAGEMENT]
CROSSWORD
the first bookstores to have seating arrangements wherecustomers could relax and read. They also added services likedial-a-book, where customers can order a book on the phone andthey will deliver it at no extra cost. Free home delivery was alsofirstly introduced by them. Most of their marketing money isspent on direct marketing to their book rewards members, andthose members adding value and experience in their store. The main highlights of the report are:
Coverage of Retail outlets of Crossword in Pune.
Site evaluation done by us.
Organizational structure.
Category of products & its product line.
Positioning strategy.
Main competitors.
“Not many people have the will to turn their passion intotheir profession and that is what we learnt fromCrossword”
METHODOLOGY 
 This report is based on primary data as well as secondarydata
.
1)Primary data
 –
Personally visited few of the stores in pune andgathered all the relevant information.
IBS PUNEPage 3

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