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    Change of Heart: What Psychology Can Teach Us About Spreading Social Change
    Unavailable
    Change of Heart: What Psychology Can Teach Us About Spreading Social Change
    Unavailable
    Change of Heart: What Psychology Can Teach Us About Spreading Social Change
    Ebook332 pages5 hours

    Change of Heart: What Psychology Can Teach Us About Spreading Social Change

    By Nick Cooney

    4/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.

    LanguageEnglish
    PublisherLantern
    Release dateSep 20, 2010
    ISBN9781590562451
    Unavailable
    Change of Heart: What Psychology Can Teach Us About Spreading Social Change

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    Reviews for Change of Heart

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    • 4/5
      The aim of this book is to make available the current knowledge about how to achieve social change - why people adopt change, how they are best addressed, where (on whom) to focus the effort. Though some chapters offer approaches that sound very manipulative, the author maintains in his closing chapter that these techniques are extensively used in marketing goods to the public and as social activism aims at reducing suffering or even death any activist should focus his effort where he can achieve most good.
      Though not an activist myself, this was a very interesting read. I would have given it 5 stars but for the fact that the reading can be quite tough as the presentation of facts is quite dry and riddled with references to source data. However as a working resource it would be very valuable.