TOURISM IN INDIA
The tourism industry of India is economically important. According to the World Travel &
Tourism Council, tourism contributed to 6.6% of the India’s GDP. About 39.5 million jobs i.e.
7.7% of its total employment has been generated by tourism.
The Travel & Tourism Competitiveness Report 2013 ranks India 65
out of 144 countries. The
report ranks the price competitiveness of India’s tourism sector 20
out of 144 countries. It also mentions that India has quite good air transport (ranked 39
) & reasonable ground transport infrastructure (ranked 42
New National Tourism Policy for 2012-
2016 launched “Atithi Devo Bhavah”
(Guest is like God) to attract more number of tourists & aiming at capacity building for tourism sector. The framework of policy is based on Government-led, Private Sector-driven & Community welfare-oriented. Key facts to consider are facility, security & advertisement.
Despite the expectations of growth in tourism owing to the depreciating rupee, there has been fall in tourist influx due to security concerns posed by growing rate of crime against foreigners especially women tourists in the country.
The social awareness campaign by the government of India called
Atithi Devo Bhavah
aims at providing the inbound tourist a greater sense of being welcomed to the country. The campaign provides training & orientation to taxi drivers, guides, immigration officers, police & other personnel who interact directly with the tourists.
campaign targets rich tourists from USA & UK, but the campaign certainly fails to attract tourists from developing countries. The validity of point is marked because of the fact of shortage of hotels in budget sector i.e. one, two & three star hotels.
Lack of road side amenities not only a worrying thing for international tourists but also for local & national tourists.
The government is working on tourism, under 12
Five Year Plan (2012-2017) set up by the Planning Commission stated that additional 0.1 million hotel rooms will be constructed by 2016 to meet projected 12% growth in tourism.
The National Highways Authority of India (NHAI) has tied with oil companies such as Reliance Industries, Hindustan Petroleum & Essar to develop way-side outlets at every 100 kilometres of National Highways. These outlets would not only provide fuel but also food, recreational facilities, washroom, vehicle accessories & workshops. Such an example of amenities in
Reliance Industry Limited’s one stop facilities called A1 on Baroda
-Ahmedabad (Gujrat) express highway & plans to express it across the country.