September 2009 Page 2© 2009 Jake Porter--all rights reserved
Libertarian Strategy Monthly
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Get Your Campaign Noticed By The Media
Conversing WithJakeBy Jake Porter
sLibertarians, we know that ourcandidates do not always get the respectthey deserve. In fact, they are often keptout of debates, and sometimes evendenied mention that they are evenrunning for office when the major partycandidates are allowed to give detailedprofiles in the daily newspaper which isread by thousands.We could complain that we are treatedunfairly by the media. We couldcomplain that politicians make laws thatfavor the two major politicalorganizations. It won’t do much tochange things and we could get thereputation of complainers which, as wasexplained in my article last month, notgood for votes. On the other hand, wecould strive to run professionalcampaigns and force the media to giveus the respect and recognition ourcandidates deserve.As you may know, I have done somelimited work in the media. I have alsocreated advertising campaigns. In fact,many of the readers of this newsletterare here because of our recent Googleadvertisingcampaign.What I amgoing to shareis some of myexperiencesand researchabout gettingthe attentionof the mediawithoutmaking youlook like acrazy fringecandidate.The media wants to report on somethingthat interests their readers, viewers, orlisteners. Your 21 point plan on someobscure issue does not sell. What doessell, for example, is that you arelaunching a statewide radio advertisingcampaign. That is newsworthy.
How to send press releases:
Have a single dedicated contactperson to distribute the pressrelease. This person should notbe the candidate.2.
Determine if the press releasewill be newsworthy.Newsworthy press releasesinclude announcements of anexploratory committee,announcement of candidacy,announcement of local events tolocal reporters, andannouncements of advertisingcampaigns.3.
Send it only to newsorganizations that could benefitfrom it.4.
If contacted by the media inresponse to your press release,