September 2009 Page 1© 2009 Jake Porter--all rights reserved
Libertarian Strategy Monthly
Libertarian Strategy Monthly
Herding Cats Since May 2009
Volume 1 | Issue 5 Tuesday, September 1, 2009In This Issue:
Pages 2-4
Opinion
Get Your CampaignNoticed By The MediaPages 4-7
Opinion
Iron PentagonPages 7-10
News & Analysis
1980 PresidentialCampaign AnalysisPages 10-13
News & Analysis
LPMO Chair AddressMIAC ReportPage 13
News & Analysis
LNC 2010 UpdatesPage 13
News & Analysis
Website TemplatesPage 14
News & Analysis
Ladies of Liberty CalendarPages 14-15
Guest Article
Time To Hit The Streets
Issue Brief:
Excerpted From AConcord CoalitionPress ReleaseWith today’s release of new budget projectionsfrom the Obamaadministration showingdeficits totaling more than$9 trillion over the next10 years, The ConcordCoalition said that costcontrol must be theprimary focus of healthcare reform and called fora bipartisan deficitreduction plan.Furthermore, theadministration’s numbersare optimistic whencompared to what wouldoccur if we simplyextended current policy.The Concord CoalitionPlausible Baseline,created using theCongressional BudgetOffice’s (CBO) updatedprojections, shows thatcurrent policy would leadto $14.4 trillion in deficitsover the next 10 years.“You would have to be ina coma for these numbersnot to be an effectivewake-up call.” saidConcord CoalitionExecutive Director
Robert L. Bixby.
Privacy Alert:
From FormerCongressman Bob Barr’sPrivacy WatchAugust 25, 2009There are more than onemillion surveillancecameras in London,England. Yet a recentsurvey found that theirvalue in solving crimesand catching criminalswas minimal, at best.In fact, for every 1,000surveillance cameras,only an average of onecriminal was nabbed – asuccess percentage of one-tenth of one percent.A British governmentofficial noted that the realvalue in blanketing thecity with surveillance wasmore to “helpcommunities feel safer”than to actually makethem safer.For more information,please see,http://news.bbc.co.uk/2/hi /uk_news/england/london /8219022.stm
“It does not require a majority to prevail, but rather an irate, tireless minority keen toset brush fires in people's minds.” Samuel Adams
September 2009 Page 2© 2009 Jake Porter--all rights reserved
Libertarian Strategy Monthly
Opinions of our guests do notnecessarily reflect the opinions of Jake Porter or J.D. Porter Consulting.
J.D. PorterConsulting
Business, Non-Profit,and Political ServicesE-mail: jake@jakeporter.org www.jakeporter.org
Get Your Campaign Noticed By The Media
Conversing WithJakeBy Jake Porter
A
sLibertarians, we know that ourcandidates do not always get the respectthey deserve. In fact, they are often keptout of debates, and sometimes evendenied mention that they are evenrunning for office when the major partycandidates are allowed to give detailedprofiles in the daily newspaper which isread by thousands.We could complain that we are treatedunfairly by the media. We couldcomplain that politicians make laws thatfavor the two major politicalorganizations. It won’t do much tochange things and we could get thereputation of complainers which, as wasexplained in my article last month, notgood for votes. On the other hand, wecould strive to run professionalcampaigns and force the media to giveus the respect and recognition ourcandidates deserve.As you may know, I have done somelimited work in the media. I have alsocreated advertising campaigns. In fact,many of the readers of this newsletterare here because of our recent Googleadvertisingcampaign.What I amgoing to shareis some of myexperiencesand researchabout gettingthe attentionof the mediawithoutmaking youlook like acrazy fringecandidate.The media wants to report on somethingthat interests their readers, viewers, orlisteners. Your 21 point plan on someobscure issue does not sell. What doessell, for example, is that you arelaunching a statewide radio advertisingcampaign. That is newsworthy.
How to send press releases:
1.
Have a single dedicated contactperson to distribute the pressrelease. This person should notbe the candidate.2.
Determine if the press releasewill be newsworthy.Newsworthy press releasesinclude announcements of anexploratory committee,announcement of candidacy,announcement of local events tolocal reporters, andannouncements of advertisingcampaigns.3.
Send it only to newsorganizations that could benefitfrom it.4.
If contacted by the media inresponse to your press release,
September 2009 Page 3© 2009 Jake Porter--all rights reserved
Libertarian Strategy Monthly
answer your phone, or reply toyour email as soon as possible.5.
Check for errors includingfactual, dates and times, andtypos. Additionally, have asecond person check.6.
Add press releases to yourwebsite and have it sent out tothose who subscribed to pressreleases on your website.When sending your press releases, donot just carbon copy every reporter inthe state. A press release regarding acampaign event in a small town in thenorthern part of the state should go tothat community and not also to acommunity in the southern part of thestate. Another reason not to carbon copyevery report is that it will anger manyreporters such as the sports reporter whowill not be reporting on your campaignunless perhaps if you pledge to bicycleto each campaign event. Additionally,have a single contact at each newsorganization. It might really angersomeone if they find out another reporteris also covering the same informationthat you gave to them.And always remember to respect thatreporters have deadlines and never makedemands that they put your story in thenewspaper. I remember when someonetold me she demanded a local humaninterest story be placed on the front pageof a local newspaper. The result wasthat she angered the reporters and I don’tthink the story even made the last page.Below is a sample template for a pressrelease:FOR IMMEDIATE RELEASEDateContact PersonPhone NumberFax NumberE-mailMISSOURI COUNCILMANENDORSES PORTER FORLNCSAINT JOSEPH, MO -- Long-time Libertarian Party activistand Saint Joseph, Missouri citycouncilman Mike Bozarthendorsed the next generation of party activism this morning,speaking warmly of Jake Porter'scampaign for an at-large seat onthe Libertarian NationalCommittee."I just met Jake at the HeartlandLibertarian Conference in KansasCity this month," says Bozarth,"but he impresses me as a brightyoung man with a verypromising future. I believe Jakehas the best interests of theLibertarian Party at heart andwill have much to contribute tothe party."Porter, of Des Moines, serves onthe Iowa LP's executivecommittee and at the tender ageof 20 has worked on a number of Libertarian campaigns. Hecurrently serves as chief of staff to presidential candidate GeorgePhillies.Bozarth, a small businessman,was elected to the St. Joseph CityCouncil in 2006, havingpreviously served in severalappointed offices and as aClarksdale councilman in the
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