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 A PERSONAL BRANDING FIRM
www.elitad.com
 White Paper 
There´s no good idea that can´t be improved on. (Michael Eisner)
1.0 Executive Summary 
 A man may die, nations may rise andfall, but an idea lives on. (John F.Kennedy)
1.0.1 Objetives
ElitAd provides internetservices. Our plan of actionis directed to medium/largeorganizations, businessleaders, politicians or anyother personality in need of public representation or fortransmitting a messagewithin a community orspecific groups of people.We develop strategies toreach public opinion andspecific groups through newchannels of communicationand broadcasting likeinternet, mobile phones, tv,social networks, web 2.0and social media.
 
Within this context, ElitAd´sobjective is to become adominant company in thisnew market, which despiteits infancy, is becoming oneof the most promising globalmarkets as a result of thechanges in modernbusiness, through newtechnology which istransforming numerousaspects of our society. Thisnew market is becoming thesuccesor of current PR,marketing andcommunications and hasbecome the modernobjective of forward lookingcompanies.
 
Our objective is to capturelarge accounts on aworldwide basis, includingpeople, corporations andorganizations aspiring to gettheir message across toinfluence public opinion. Oneof our company´s mainobjectives is to provideplatform for information onsocial media , personalbranding, marketing 2.0, PRand social web. All thisinformation is available freeonwww.ElitAd.com.
To turn really interesting ideas andfledding technologies into acompany that can continue toinnovate for years, it requires a lot ofdisciplines. (Steve Jobs)
 TABLE OF CONTENTS
1.0EXECUTIVE SUMMARY 
1.0.1 Objetives1.0.2 Mission1.0.3 Keys to success
2.0BUSINESS MODEL3.0MARKET OPPORTUNITY 4.0PRODUCT5.0EXECUTIVE TEAM 6.0SERVICES7.0REPUTATIONAL RISK 8.0LOCATION
ELITAD
SEPTEMBER 09
ElitAd.com
 
 A PERSONAL BRANDING FIRM
www.elitad.com
In spite of your fear, do what you have to do. (Chin-NingChu)
1.0.2 Mission
ElitAd specialises in management of marketing, social media and personalbranding on the internet, web 2.0, socialnetworks and web interfaces. We expandimage, influence and resources for our clients,helping them to reach specific audiences.
 
To succeed in life in today´s world you must have the willand tenacity to finish the job. (Chin-Ning Chu)
1.0.3 Keys to success
 Thanks to the latest technologies,especially internet, the change inmarket trends like communicationagencies, PR or marketing
 
opens doorsto a multimillion market which isn´t yetproperly covered by any group orcompany.
 
 To establish ourselves as leaders in thismarket, we have to move at great speedand with extreme flexibility, not only inattracting the first major clients, but increating a unique brand, opening up thismarket and also becoming an informationreference centre. We aspire to become amajor reference in an industry which,inevitably, is already taking off.
Technology is always envolving, and companies.. not justsearch companies... can´t be afraid to take advantage ofchange. (Eric Schmidt)
2.0 Business Model
ElitAd´s principal business model consists of offering internet services to politicians,executives, personalities, companies andorganizations. The main source of generatingincome will be monthly maintenance fees of each application developed by our technicaland artistic teams. On top of this, all newclients will pay a subscription fee to facilitatethe up and running and configuration serviceswe give. Through our Premium Service, wewill generate income flow throughcommunication services, marketing andconsulting for people, organizations andcompanies.
 
For the development of our distributionchannels, we foresee the implementation of astrategic commercial plan includingagreements already initiated with external
Own your personal medium
IT´S TIME FOR YOU
We create exclusive and specially adapted media in linewith our clients´ needs so they can own their personalmedium. We use the most advanced platforms, easy tomanage so they can write and transmit ideas, opinions andinterests in a matter of minutes irrespective of where theyare at the time.We create exclusive We do not only provide writteninformation efficiently, we also enable our clients to shareimages, photos and messages through videos. Ourspecialists advise on personal image and the best ways of reaching people. We also employ experts in video editing toachieve professional results in improving presence andimage of individuals and the organisations they represent.We use tools such as photoshop to enhance images..
from http://www.elitad.com/services
BOLETÍN DEL INVERSOR NÚMERO 3
OTOÑO 2009
 
ELITAD
SEPTEMBER 09
 
 A PERSONAL BRANDING FIRM
www.elitad.com
agents and joint ventures in each particularline of business. This will re-commercialise ourproducts through our own branding orassigned brands, or will facilitatecommercialisation in other markets.
 
 Alternative business models will be taken intoaccount and tested within our ElitAd Labdepartment.We have developed a strategy which allowsfor the management of our resources, task planning, promotion and advertising design,with a view to achieve our objectives andincrease value to our clients in an optimumway.
Better to light a candle than to curse the darkness.(Chinese proverbs)
3.0 Market opportunity 
 The difficult economic and financial crisis wefind ourselves in worldwide, has led toreductions in company budgets for marketingand communications. Most entities findthemselves obliged to find new, cheaperalternatives with better development potentialincluding social media. According to the latestForrester Report on the impact of socialnetworks on marketing strategies, 53% of these departments envisage an increase intheir social media budgets, while 42% willmaintain their previous budgets. This data indicates that 95% of marketingexecutives are extremely optimistic regardinginvestment in social media through socialnetworks. The reason being the simplicity andcapacity of new social tools in connectingwith the general public or specific clients, themajor impact of campaigns, the hardpenetration into markets and the possibility of strategic implementation of segmentationnever before possible through traditionalmarketing. Another study (Global Enterprise Web 2.0Market Forecast: 2007 To 2013) suggeststhat the growth predictions of sales of companies providing technology and web 2.0services, for the next 5 years and in relativeterms, surpass the majority of highly qualifiedindustrial sectors. If in 2007 it was estimatedthat expenses in technology web 2.0 wouldbe 455 million $, for 2013 a figure of 4,646
BOLETÍN DEL INVERSOR NÚMERO 3
OTOÑO 2009
 
ELITAD
SEPTEMBER 09
Forrester predicts interactivemarketing will hit $55 B on 2014
THE MARKETFOR THE NEXT YEARS IS REAL
 The latest forecast from Forrester Research predicts thatinteractive marketing in the US will hit nearly $55 billion by2014 and will grow - at a compound annual growth rate of 17% - from 12% of overall ad spend in 2009 to 21% overthe next five years.
Social media marketing and mobile marketing willexperience the highest growth rates among the digitaltactics, the report stated. Social media, which representsonly $716M today, is expected to balloon to $3.1B by2014, and grow at the highest compound annual rate,34%. Forrester noted that owned social media assets(such as internal blogs, community sites) are currently theonly emerging media getting traction in today’s economicclimate.
from http://seekingalpha.com/article/148255-forrester-
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