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    One Dish Wonder: A Simple Recipe to Manage Communication Risks
    One Dish Wonder: A Simple Recipe to Manage Communication Risks
    One Dish Wonder: A Simple Recipe to Manage Communication Risks
    Ebook71 pages33 minutes

    One Dish Wonder: A Simple Recipe to Manage Communication Risks

    By Juat M. Koh

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    About this ebook

    Everything is about communications. There is nothing that we say or do that does not have a communication implication and outcome that can make or break our business success. An ill-considered management response to a crisis situation, an inappropriate campaign tagline or poor governance are all causes for bad communication consequences.
    Understanding communication risks and managing communication outcomes are key organisational functions that a leader can no longer overlook on both traditional and social media platforms.
    How then do we plan our message, organise our marketing and manage our operations to protect corporate reputation and achieve results?
    Written for busy CEOs, leaders and senior executives, One Dish Wonder is peppered with vital points and anecdotes that offer simple yet compellingly valuable advice on managing communication risks. It is a simple recipe to get your 3Ms right - message, marketing and management - so that you can convincingly connect with the people that matters most, and effectively bolster your organisation's performance. An indispensable guide for anyone in business.

    LanguageEnglish
    PublisherWe Green Solutions
    Release dateOct 11, 2011
    ISBN9789810879082
    One Dish Wonder: A Simple Recipe to Manage Communication Risks

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      Book preview

      One Dish Wonder - Juat M. Koh

      tmp_7330dc86e854f5d4f068f111344b6714_Aow37G_html_m29f797ac.jpg

      One Dish Wonder is an indispensable guide for anybody in business. So many companies, particularly small ones, have a great product, wonderful skills and unbounded enthusiasm. The trouble is they fail to tell somebody the important things about themselves or even worse, they let people get the wrong impression, which is damaging and can be fatal. One Dish Wonder shows you how to get your message across in a brilliant way to the people who matter.

      Geoff Burch

      Business Guru and Bestselling Author of Go It Alone

      Juat Koh has put together a must-read companion for busy executives in One Dish Wonder. This little book is filled with vital points and anecdotes offering simple yet valuable advice on managing communication risks. Her checklists are sure to provoke thought on current business practices and help to define and improve communication on many critical fronts.

      Associate Professor May O. Lwin

      Associate Chair, Wee Kim Wee School of Communication and Information, Nanyang Technological University

      Many corporate leaders still do not appreciate the perils of ignoring communication risks. The devastating 2008-2009 global financial crisis has further underscored the serious need for companies and leaders to focus more strategically on managing their communication programmes. In a globalised, flat operating environment, the adverse impact of communication risk mismanagement can be harsh, unfair and immediate. Juat, a veteran in the marketing and communications business, opens us to her recipe of effectively managing those market risks. And what a dish she's served.

      Quak Hiang Whai

      Deputy Editor, TODAY Newspaper

      Author of No Comments and Don’t Quote Me!

      One Dish Wonder contains simple yet critical factors in dealing with communications. The anecdotes provided are easily relatable. They well illustrate the importance of the various factors that a business leader needs to know. More importantly, it is an easy read for business leaders who will like to keep their edge in the midst of their busyness and stay relevant to a fast changing market today.

      Elim Chew

      Founder and President, 77th Street

      I read this book at the time when I needed to communicate Providend’s future directions to my staff and clients. It couldn’t be more timely! By simplifying it to Message, Marketing and Management I now know how to better do it and avoid communication risks. I strongly recommend this simple but yet rich in content book to all CEOs.

      Christopher Tan

      CEO, Providend Ltd

      One Dish Wonder is a refreshingly different and practical book for public relations and communications. Juat Koh has provided simple forms that you can use immediately in this book. Forms that will help you take action to execute your communications plan. This book is not just a must-read, it is a must-do! Use these forms and start executing your communications plan today.

      Patrick

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