Description

Truthfully, many departments (not all, not most), will be forced to socialize and therefore require social programs at the departmental level managed by a centralized group (that most likely managers other factions of branding or communications concurrently).

In the meantime, it’s utter chaos and social anarchy within…just look at the disjointed efforts of even the best brands engaging online and their discontinuous and fragmented use of social networks that only muddle and dilute branding efforts and existing equity and resonance.

You ask, “Who owns Social Media?”