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E Marketing Session 11 Onwards

E Marketing Session 11 Onwards

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Published by K Mansoor Ali Khan
Session 11

Digital Property & Emerging Issues

Digital Property
• Patents : Invention and the right to reproduce or manufacture • Copy rights: Right to express or publish an idea • Trademark: Intellectual property [words or images] used to identify products/services • Licenses: Contractual agreements between parties • Trade secrets: Formulas, Market data, Algorithms, Programs, Codes and Models

Patents
• Has to be registered with an appropriate government body • Early use was fo
Session 11

Digital Property & Emerging Issues

Digital Property
• Patents : Invention and the right to reproduce or manufacture • Copy rights: Right to express or publish an idea • Trademark: Intellectual property [words or images] used to identify products/services • Licenses: Contractual agreements between parties • Trade secrets: Formulas, Market data, Algorithms, Programs, Codes and Models

Patents
• Has to be registered with an appropriate government body • Early use was fo

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Published by: K Mansoor Ali Khan on Sep 02, 2009
Copyright:Attribution Non-commercial

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07/19/2010

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Session 11
Digital Property&Emerging Issues
 
Digital Property
Patents : Invention and the right toreproduce or manufacture
Copy rights: Right to express or publishan idea
 Trademark: Intellectual property [wordsor images] used to identifyproducts/services
Licenses: Contractual agreementsbetween parties
 Trade secrets: Formulas, Market data,Algorithms, Programs, Codes and
 
Patents
Has to be registered with anappropriate government body
Early use was for industrial/mechanicalpurposes only
In 1998 was extended to a computerprogram also
Recently has been expanded to includeany method of doing business
Public access to innovation is givenafter expiry of a given time limit

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