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IMRB-IAMAI_ICube Market Research Report Nov 2011_India's Internet Market

IMRB-IAMAI_ICube Market Research Report Nov 2011_India's Internet Market

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Published by Interskale
The latest annual Internet market report put out - in 2011 - by IMRB-IAMAI and which was made publicly available (subsequent reports have been paid for). This research, conducted by leading research agency IMRB, is via large-scale field surveys.
The latest annual Internet market report put out - in 2011 - by IMRB-IAMAI and which was made publicly available (subsequent reports have been paid for). This research, conducted by leading research agency IMRB, is via large-scale field surveys.

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Published by: Interskale on Dec 24, 2013
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Report onInternet in India (I-Cube) 2011
 
© Internet & Mobile Association of India (IAMAI), 2011 All rights reserved. No part of this document may be reproduced, either in part or in full, without the prior permission of Internet & Mobile Association of India
 
GLOSSARY OF TERMS USED
Internet User TypeSocio-Economic ClassificationHeaviness of Internet Usage
Active Internet Users
: An individual who has used the internet at least once in the last 1 month
Active Mobile Internet Users
: An individual who has used the internet using their mobile phones at least once in the last 1 month
Claimed Internet User / Internet Ever User
: An individual who has used the internet at any point in time in the past
Claimed Mobile Internet User
: An individual who has used the internet using  their mobile phones at any point in time in  the past
Internet Non-Owner
: An individual who belongs to a household which does not own an internet connection.
Internet Non-User
: An individual who has not accessed internet at any point in time.
PC Literate
: An individual who knows how  to use a PC. While this term does not signify  the extent of PC usage, it means that a computer literate is able to work on a PC without assistance
Socio-Economic Classification (SEC)
A classification that indicates the affluence level of a household to which an individual belongs. SEC is defined by the education and occupation of the chief wage earner (CWE) of a household. SEC is divided into 8 categories – A1, A2, B1, B2, C, D, E1, E2 (in decreasing order of affluence).
Heavy Users:
Those accessing the Internet for more than 16.5 hours per week 
.Medium Users:
 those accessing the Internet for around 6.5 to 16.5 hours per week.
Light Users
: Those accessing the Internet for less than 6.5 hours per week.
The top 4 cities in India interms of population i.e.Delhi, Mumbai, Kolkataand Chennai
The next 4 top cities in Indiain terms of population i.e.Bangalore, Hyderabad, Puneand Ahmedabad
Cities which are not a partof top 8 metros but have more than 1 million population
Towns with populationbetween 0.5 million to 1 millionTowns with population of less than 0.5 million
GeographicSegment
Small Towns
Top 4 MetrosOther 4 MetrosSmall MetrosNon Metros
Kids studying in school and above 8years of age. They are in the agegroup of 8-17, although, a smallportion could be over 18 years.Youths studying in college (graduate,post-graduate and doctoral). Moststudents are in the age group of 18-25,although a small proportion will bebelow 18 and over 25 yearsMen in the age group of 36-58 years employed orotherwiseWomen in the age group of 21-58 years and employed outsidehomeWomen in the age group of 25-38 years of ageand are not working. This segment includeshousewives as well as non-working youngwomen who are not school or college goingstudentsMen in the age group of 21-35 years who are not school or college-goingstudents. This segment includes allthose who are employed as well asunemployed
Young MenSchool going KidsCollege goingstudentsOlder MenWorking WomenNon-Working Women
DemographicSegments

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