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Luxury market - Kushal Chowdhary

Luxury market - Kushal Chowdhary

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NIFT- Bangalore (MFM 2008-2010)
NIFT- Bangalore (MFM 2008-2010)

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Categories:Types, Research
Published by: Kushal Chowdhary C.S on Sep 02, 2009
Copyright:Attribution Non-commercial

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06/19/2013

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MINOR PROJECT
Study on the Growth of Indian Luxury MarketSubmitted by:C.S Kushal ChowdharySweta DasSushant yadavRuchi SharmaRashmi NandalSudip Kumar ChokshiGarima Tiwari
Page 85
 
ACKNOWLEDGMENT
We are grateful to our Faculty Mrs. Nethravathi for the constantsupport and guiding us throughout this Project and providing us her valuable inputs for its successful completion.This Project is done to study the growth of Indian Luxury Marketwhich has a potential growth in India.Lastly we would thank all the group members who are associated withthis project.
 Signature of the Project Guide
Page 85
 
TABLE OF CONTENTEXECUTIVE SUMMARY
S.NOTOPICSP.NO
1Executive Summary42Objective of the Project53Getting to Know Luxury63Introduction to Luxury Brands7-94Difference Between Regular and Luxury goods104Characteristics of Luxury Industry11-135Indian Luxury Market 14-156Growth of Indian Luxury Market15-247Affluent Consumers of Luxury25-268Existing Players in Indian Luxury Market329Potential and Promising Growth of Luxury Market inIndia33-3710Presence of Most Purchased Luxury brands in India38-5911How Luxury Brands can enter Indian Market60-6112Taxation and Duties affecting Luxury Mkt6213Porters Five Force Model63-6414SWOT6515Major Problems affecting Luxury Industry66-7016Marketing Research71-8117Findings82-8318Suggestions8419Conclusion8520Annexures86-8821Bibliography89
Page 85

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