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David Frey - The Small Business Marketing Bible 2003 (312 Pages)

David Frey - The Small Business Marketing Bible 2003 (312 Pages)

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Published by Parvez Ahamed
The Small business marketing Bible
The Small business marketing Bible

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Categories:Types, Business/Law
Published by: Parvez Ahamed on Dec 25, 2013
Copyright:Attribution Non-commercial

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05/15/2014

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 - 2 - Published by: Marketing Best Practices, Inc. Author: H. David Frey 2507 W. Bay Area Blvd. Suite 1534 Webster, Texas 77598 Email: David@MarketingBestPractices.com  All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system without written permission from the author, except for the inclusion of brief quotations in a review.
Disclaimer
This manual is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher and authors and advisers are not rendering legal, accounting or other professional services. It is not the purpose of this manual to reprint all the information that is otherwise available to authors, printers and publisher but to complement, amplify and supplement other texts. For more information, see the references throughout the text. Every effort has been made to make this manual as complete and as accurate as possible. However, there may be mistakes both typographical and in content. Therefore, this text should be used only as a general guide and not as the ultimate source of publishing information. Furthermore, this manual contains information only up to the printing date. The authors, advisers and publisher shall have neither liability nor responsibility to any  person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this manual. Copyright © 2003 by H. David Frey, Marketing Best Practices Inc. First Edition. Printed in the United States of America ISBN 1-931740-57-7
 
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T BLE OF CONTENTS
Chapter 1 Your Seven-Step One-Day Marketing Plan 11 Chapter 2 The Lifetime Value of Your Customer 17 Chapter 3 Differentiate or Die: Your Unique Selling Proposition 20 Chapter 4 The Five-Step Formula To Creating Your Marketing Message 24 Chapter 5 How to Make it Rain Referrals 29 Chapter 6 — Tapping Into Your Most Valuable Small Business Asset...Your Current Customers 39 Chapter 7 — Joint Ventures: Using Other People’s Customers to Get New Business 47 Chapter 8 What Business Are You In? 54 Chapter 9 How Free Giveaways Can Boost Your Small Business Revenues 58 Chapter 10 — Guarantee Marketing: How to Turn Your Guarantee Into A Competitive Weapon 63 Chapter 11 — Niche Marketing: Expand Your Customer Base By Narrowing Your Marketing Focus 74 Chapter 12 — Using Consumer Research To Develop Powerful Small Business Marketing Strategies 92 Chapter 13 13 Elements Of A Winning Small Business Advertisement 97 Chapter 14 12-Step Foolproof Sales Letter Template 103 Chapter 15 Telephone Success Strategies for Small Businesses 112 Chapter 16 How to Price Your Product or Service for Maximum Profit 117 Chapter 17 How To Use the Power of Packaging to Double Your Sales 132 Chapter 18 — Membership Marketing: Turning Occasional Buyers Into Loyal Customers 139 Chapter 19 Street Marketing for Small Businesses 145 Chapter 20 — Using Customer Testimonials in Your Marketing Message to Break Down Fear and Skepticism 151 Chapter 21 The Key To Guaranteed Repeat Sales 158 Chapter 22 — Lead Generation: How to Flood Your Small Business With

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