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Brands.that.Rock.what.Business.leaders.can. Learn.from.the.world.of.Rock.and.Roll

Brands.that.Rock.what.Business.leaders.can. Learn.from.the.world.of.Rock.and.Roll

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Published by Parvez Ahamed
Brands That ROCK
Brands That ROCK

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Categories:Types, Business/Law
Published by: Parvez Ahamed on Dec 25, 2013
Copyright:Attribution Non-commercial

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10/03/2014

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M
ORE
P
RAISE FOR
B
RANDS
HAT
R
OCK
From the first time I saw the phrase “band loyalty” I knew this wasn’t a typical, dry marketing tome. Leave it to Roger and Tina to find pure marketing wisdom in a perfectly logical, yet entirely overlooked (and unappreciated) place–rock music! But it works. Open your mind and open
Brands That Rock
to kick-start your marketing creative juices. Phil Urban, CEO Grange Insurance
Brands That Rock
strikes a pleasing chord, whether you’re a Fortune 500 CEO, a first-year MBA student, or simply a musician at heart. The authors remind us that our love affair with music can translate into lucrative rewards if strategically linked to a progressive market-ing approach. Lloyd Trotter, President and CEO General Electric Industrial Company Blackwell scores! A fascinating read that connects you emotionally to the hidden brand strategies in rock’s legendary bands. A fresh approach to creating profitable and successful brands in a dynamic marketplace,
Brands That Rock
provides a rockin’ road map to suc-cessful brand creation and dominance. J. E. Issler, President and COO H.H. Brown Shoe Company, Inc., a subsidiary of Berkshire Hathaway, Inc. Not only do Roger and Tina analyze branding and marketing strate-gies from the world of rock and roll, they show you how some of the orld's great companies have implemented similar strategies to cap-ture market share and customer loyalty. Walden O'Dell, CEO Diebold

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