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A New Box in Town

A New Box in Town

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Published by Jennifer Chang

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Published by: Jennifer Chang on Sep 03, 2009
Copyright:Attribution Non-commercial

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09/02/2009

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Title Page
Dissertation submitted in partial fulfilment of the requirements for the degree of MA in Cultural & Creative Industries of King’s College London in 2008.
APPROVED TITLE
The New Box in Town: The impact of online video on the US broadcastnetworks
FULL NAME OF CANDIDATE
Jennifer H Chang
College
King’s College London, School of Humanities
Supervisor 
Dr. Hye-Kyung Lee
Candidate’s Declaration
I confirm that this dissertation is entirely my own work. All sources andquotations have been acknowledged. The main works consulted are listedin the bibliography.The total length of the dissertation (text and footnotes) is … words.
Candidate’s signature:Note:
This dissertation is an unrevised examination copy for consultation only,and may not be quoted or cited without the permission of the Chairman of theBoard of Examiners for the MA in Cultural & Creative Industries.
 
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Abstract
Thanks to recent technologies, online video has become a prevalent part of American entertainment and has presented a new challenge to already strugglingUS broadcast networks. However, the major broadcast networks—ABC, CBS,NBC, and FOX—have learned from the mistakes of the music companies in thelate 1990’s and have made efforts to embrace and control the beast that is onlinevideo. This paper will explore the new challenges presented to the establishmentthat is American broadcast networks and evaluate the aggressive actions thatthey have made to go on the offensive towards this emerging industry.

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