CARAT MEDIA WEEKLY NEWSLETTER

No. 719

 Media Report
2013

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http://www.cplong.org/

2013
201310

2014

1.

2013(CPRP)

()

1.

2.

3.

CPRP
Nielsen Arianna, TA: 15-44

2.

FINDMobile First12
49.5%

YouTube

YouTube2013
YouTube60%30%1624

YouTube

3.

NCCNCC201210

1500Kanebo

Nubia
1800Kanebo SS
1500SCANPAN1
300

2.772
2

/2013/11/25 www.lohas.cce.tw http://www.therecord.com.au/

4.

Kuso6.720

MVMV
MV63100

( jingle)
MV

/2013/05/09 ETtoday2013/12/16

5.

Yahoo!81226
16Flickr
9Facebook

1,400

7
Google

25

201383
/2013/09/18

6.

96%
2013756

Mobile01PTTFacebook

http://big5.ce.cn/gate/big5/

7. 4G

20144G4G3931030
1186.5231%4G10
10

IDC20154G810IDC4G
1,500~2,0005GB

20132019410

70%eMarketer2013
105.9%181.5(DMA)11

70%

/2013/10/31 T2013/11/01 DMA2013/12/19 eMarketerhttp://www.websitemagazine.com/

8.

MSN2013315
MSN(Messenger)SkypeMSN3
20131

LINEWeChatLINELINE9
1,7008WeChat

700LINEWhatsApp

201311

10153

LINE50%
30%

http://photos-g.ak.fbcdn.net/ & http://www.a-fei.idv.tw/

9.

12

- ()
App

Facebook

(Digital Out-of-home, DOOH)

4,30021%1/5 DOOH

14,950

http://www.ledinside.com.tw/

10.

2003eBay

(MIC)2013(B2CC2C)

7,673162015

App

()

WD Partners79%

(ASAP)
6

Pchome8

/2013/11/21 2013/12/18

()

()

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