(Company Name)Executive Summary
► This section is an abstract of your company's present status andfuture direction.► It is usually written after all the other sections of your businessplan are completed because it gives readers an overview of your business and it indicates how your business plan is organized.► Edit the Executive Summary to about 2 pages.In 20XX, XXX (your group, company, product developers) was formed/created toXXX (produce and distribute XXX, take advantage of XXX, fill the void of ...-- describe the purpose of your activities).► Company mission statement covering your line of products andservices -- What kind of company do you want to be?Now, (Company) is at a point where XXX (what you need or want to donext -- take advantage of a specific opportunity or one in your marketplace;build your business to the next level, etc.).BackgroundFor many years people have XXX.► How people managed to do without [your product/service].► How and where a similar product or service is now being used.The "state of the art"/condition of the industry today is such that XXX.► Explain your place in the industry vis-à-vis competition or technology, etc.Our operation was producing $XXX (sales, units, products) by 20XX, and hasoperated at XXX (financial condition -- profitable, break-even, etc.) ever since. Revenue projected for fiscal year 20XX without external funding isexpected to be $XXX. Annual growth is projected to be XXX% per year through20XX.Concept► Description of product or service.► Desirability of your product or service.
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