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APPLICABILTY OF ADVANCE MIS IN BUSINESS ENVIRONMENTIntroduction:The need for management information:
Manger has always need information to help to them manage such informationcan be gathers through the Formal reporting system are through informal meansthe so called Management by Walking Around formalized managementinformation system were available to manger even before modern computers wasinvented . Before few years the great trading companies carved out their owntrading empires across the glob. Again with out a computer insight. while thereadvent of computers made it easier to process large amount of performance andfinancial information to help the mange companies , business management ,marketing management did not begging 1941 when the first computers wasinvented .
MIS (Management Information System)
Applicability of MIS in business environment is based on the premise thatinformation systems knowledge is essential for creating competitive firm managingglobal corporations, adding value and providing useful products and services tocustomers.By 1960 the concept and usage of computer based management information systemhad began to take hold. Today the use of computers for gathering and disseminatingmanagement information is common place even if it is still supplement by traditionalMeans. Because computers make so much information available management mustpriorities which information is most important to running the business.Handy (1985) describes four different types of management information and providesa description of the kind of information process by each
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Planning:
The bringing together of information to prepare Strategic Tacticalimmediate action programmes e.g. a weekly production schedule or two –yearinvestment programmes .
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Logistics:
The flow of information to link the different departments of anorganization to point out requirements for corrective actions to happen or tostop other occurring .e.g. Inventory management.
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Monitoring and Control:
information to monitor the work of anorganization to point out requirements for corrective action for improvemente.g. Variance analysis monthly sale reports.
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Motivation
: information used to allow individuals or groups moreinvolvement or motivation e.g. targets and objectives, general informationregarding the organization .
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Strategic role of IT in Business
As we know that organization put forward a number of reasons why they invested ininformation technology. The most common reason includes the need to sustain andimprove competitive position, increase revenue, reduce cost or improve flexibility andresponsiveness. While these are important many organizations are driven simply bythe need to survive in highly competitive environment or market. thus banks installedATMs to increase customer services , the reliability is that once one bank hadinstalled ATMs competitor were left with little choice but to match investment . Theuse of IT has become increasingly strategic for a number of reasons. Which arefollowing?
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IT significantly increases the choice of option available to company and playsan important role in the effective and implementation of every element of business.
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It affects the process of marketing strategy development as it provides moreinformation to mangers Through the use of DSS.
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It has potential to integrate different parts of business (Organization) andprovide more information to Managers. EIS for example affect the Verticalflow of information through an organization. Top management has greateraccess to information and reduced reliance on middle management to sourceof that information .telecommunications networks allow information to easilyand quickly between different departments and divisions.
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It also affects the organization‘s interfaces with external environment such ascustomers and supplier. Inter-organizational systems, facilitated by electronicis data inter change for instance, create closer links between organizations andtheir suppliers, facilitates more efficient inventory management and allow a just – in – time approaches to reordering.
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There is a key role for marketing in understanding and utilizing the enormouspotential of IT to market good & services more effectively.
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