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Addie Model

Addie Model

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Published by: markespino on Sep 04, 2009
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The
ADDIE model
is the generic process traditionally used byinstructional designersandtraining developers.The five phases—Analysis, Design, Development, Implementation, andEvaluation—represent a dynamic, flexible guideline for building effective training and performance support tools.It is anInstructional Systems Design (ISD) model. Most of the current instructional design models are spin-offs or variations of the ADDIE model; other models include the Dick & Careyand Kemp ISD models. One commonly accepted improvement to this model is the use of rapid prototyping. This is the idea of receiving continual or formative feedback while instructionalmaterials are being created. This model attempts to save time and money by catching problemswhile they are still easy to fix. For example, the ADDIE model was used in the framework for helping create new research topics in learning technology (Liu, 2008).Instructional theories also play an important role in the design of instructional materials.Theories such as behaviorism, constructivism, social learning and cognitivism help shape anddefine the outcome of instructional materials.
Step Process
In the ADDIE concept, each step has an outcome that bleeds into the subsequent step.Analysis > Design > Development > Implementation > Evaluation
[edit] Analysis Phase
In the analysis phase, the instructional problem is clarified, the instructional goals and objectivesare established and the learning environment and learner's existing knowledge and skills areidentified. Below are some of the questions that are addressed during the analysis phase:
Who is the audience and what are their characteristics?
What is the new behavioral outcome?
What types of learning constraints exist?
What are the delivery options?
What are the online pedagogical considerations?
What are the Adult Learning Theory considerations?
What is the timeline for project completion?
[edit] Design Phase
The design phase deals with learning objectives, assessment instruments, exercises, content,subject matter analysis, lesson planning and media selection. The design phase should besystematic and specific.
Systematic
means a logical, orderly method of identifying, developingand evaluating a set of planned strategies targeted for attaining the project's goals.
Specific
meanseach element of the instructional design plan needs to be executed with attention to details.These are steps involved in design phase:
Document the project's instructional, visual and technical design strategy
Apply instructional strategies according to the intended behavioral outcomes by domain(cognitive, affective, and psychomotor).
 
Create prototype
Apply visual design (graphic design
 
)
[edit] Development Phase
The development phase is where instructional designers and developers create and assemble thecontent assets that were blueprinted in the design phase. In this phase, storyboards and graphicsare designed. If elearning is involved, programmers develop and/or integrate technologies.Testers perform debugging procedures. The project is reviewed and revised according to thefeedback received.
[edit] Implementation Phase
During the implementation phase, a procedure for training the facilitators and the learners isdeveloped. The facilitators' training should cover the course curriculum, learning outcomes,method of delivery, and testing procedures. Preparation of the learners includes training them onnew tools (software or hardware) and student registration.This is also the phase where the project manager ensures that the books, hands-on equipment,tools, CD-ROMs and software are in place, and that the learning application or website isfunctional.
[edit] Evaluation Phase
The evaluation phase consists of two parts: formative and summative.Formative evaluationis present in each stage of the ADDIE process.Summative evaluationconsists of tests designed for domain specific criterion-related referenced items and providing opportunities for feedback fromthe users which were identified
[edit] Comparison to Other Models
Peter Block also has a model, mostly used by consultants, that is comparable to the ADDIEmodel. Block's steps measure up to the ADDIE model as follows:
[
]
A
nalysis -> Entry & Contracting, Data Collection & Diagnosis, Feedback & Decision to Act
D
esign -> Implementation
D
evelopment -> Implementation
I
mplementation ->Implementation
E
valuation -> Extension, Recycle or Termination
[edit] References
Liu, G. Z. (2008).Innovating research topics in learning technology: Where are the new blue oceans ?.British Journal of Educational Technology, 39(4), 738-747.
Molenda, M. (2003).In search of the elusive addie model. Performance improvement,42(5), 34.
Strickland, A.W. (2006). ADDIE. Idaho State University College of Education Science, Math & Technology Education. RetrievedJune 29, 2006.
 
The ADDIE Instructional Design Model
A Structured Training Methodology
The ADDIE instructional design model provides a step-by-step process thathelps training specialists plan and create training programs. The ADDIEdesign model revolves around the following five components:
These five stages of the ADDIE model encompass the entire trainingdevelopment process, from the time someone first asks, "What do peopleneed to learn?" all the way to the point where someone actually measures,"Did people learn what they needed?"
The ADDIE Process
The ADDIE instructional design model forms a roadmap for the entiretraining project.Intulogy uses this popular instructional design model to help our clientsanalyzetheir training needs,designanddeveloptraining materials, implementtraining, andevaluateits effectiveness. Sometimes, Intulogy works directly with a client's training specialists, whohave studied the ADDIE model in graduate school. However, we're oftencontacted by directors and executives who know their company has atraining need, but they don't know much about the instructional designprocess.

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