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Strategic selling research-GE Healthcare

Strategic selling research-GE Healthcare

|Views: 885|Likes:
Published by Sumit Jangir
ppt shows us some of the processes GE adopts to sell its healthcare products to its large(key) accounts.
ppt shows us some of the processes GE adopts to sell its healthcare products to its large(key) accounts.

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Published by: Sumit Jangir on Sep 04, 2009
Copyright:Attribution Non-commercial


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Presented by:GROUP 11Kaushik Gopal Bhattacharya (7082)Marimuthu P. (7088)Ramanujan A.S. (7098)Sonika Sharma (7106)Sumit Kumar Jangid (7113)
Introduction about GE HealthcareProduct categoriesOrganization structure of GE HealthcareStrategic Accounts
(specific chosen for discussion)
Sales cycle – steps involvedProcesses and People
(covers in depth the step by step approach, people involved in buying cycle & their roles, decision makers, objectionhandling, sales closing, payment terms and post sales service aspects)
Responsibilities of Key Account ManagersChallenges for a Sales person
2GROUP 5 - GE Healthcare
GE Healthcare - a joint venture between GE and WiproCorporation.
Headquartered in the United Kingdom
$17 billion unit of GE
Its business activities include:
Design and manufacture of ultrasound scanners, cardiology productslike ECG and fetal monitors
Sales and service of the full line of medical imaging and IT products
Software services and technology solutions for GE Healthcare products, parts and service logistics
Specializing in the design, sourcing and manufacture of diagnosticimaging systems like X-ray, CT and MRI
3GROUP 5 - GE Healthcare

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