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2009 NMAS White Paper - Engagi

2009 NMAS White Paper - Engagi

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Published by Steve Rubel

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Published by: Steve Rubel on Sep 05, 2009
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ENGAGING THE NEWINFLUENCERS
THIRD ANNUAL
NEW MEDIA ACADEMIC SUMMIT
NEWMEDIAACA
DEMICSUMMIT
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Table o\ue000 Contents
Industry and Brand Insights

From PR to Public Engagement by Richard Edelman.....................................................................................2 The State o\ue000 Media: Today and Tomorrow....................................................................................................... 3 Employee Engagement: Encouraging New Conversations.............................................................................4 Advancing Reputation: Every Organization is a Media Company................................................................... 5 Crowdsurfng: Engaging Consumers.............................................................................................................. 6 The New Era in D.C.: A Discussion with Bob Shrum (D) and Tony Blankley (R).............................................. 7 Global Perspectives........................................................................................................................................ 8 Health: Using New Media in a Regulated Industry.......................................................................................... 9 Insights \ue000rom the U.S. Administration about Engagement............................................................................ 10 NGOs: Advancing Issues.................................................................................................................................11 Measuring the Impact o\ue000 Social Media......................................................................................................... 12 What\u2019s Next?................................................................................................................................................. 13

Academic Insights
Workshop: The Pros and Pro\ue000s: Building the Future Communications Work\ue000orce...........................................14
Teaching Social Media: What Skills Do Communicators Need?...................................................................15
About This Report

Edelman convened more than 100 pro\ue000essors o\ue000 communications, journalism, business and public relations \ue000rom across North America and Europe to discuss how companies, organizations and media e\ue000\ue000ectively engage their stakeholders through social media. The sessions were led by more than 50 practitioners who guide digital communications strategies within leading organizations \u2013 including AstraZeneca, CNN, eBay, Environmental De\ue000ense Fund, GE, Johnson & Johnson, Microso\ue000t, Starbucks, The Lance Armstrong Foundation, UPS, and Whirlpool, among others.

This report provides best practices and actionable insights into how to engage employees, consumers,
investors, regulators and media.
For more in\ue000ormation on the event, including webcasts o\ue000 the panel sessions,
visit www.newmediaacademicsummit.com/Summit09/agenda.asp.

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