Introduction

According to Chinese legend, the Green Tea began in 2737 BC

when Emperor Shen Nung, who was known at that time as the
"Divine Healer", always boiled his water before he would
drink it. He had noticed that his subjects who boiled their
water before drinking it seemed to have longevity and
better health. One afternoon, as he knelt before his
boiling water, some leaves from a nearby tree blew into the
pot. The Emperor noted a delightful aroma and, upon sipping
the beverage, proclaimed it as "heaven sent".

Since this first cup of Green Tea was brewed almost five
thousand years ago, the popularity of tea has increased to
the point that it is presently the second most popular
beverage in the world. Only water surpasses green tea in
popularity.

As the trends are changing and every thing tends to be

changed so we decided to present the green tea in a new and
different style that was never before. The green tea was a
product that can be selling only in winter seasons but the
iced green tea is the one you can use in summer seasons
too. It is as refreshing and tasty as the green tea is.
That’s why iced green tea is the symbol of refreshment and
taste.

1
 Mission Statement

“Changing the lives of the tea lovers by innovating the

green tea”

2
 Goals and Objectives

• Improve Profitability
• Increasing the net profit as percentage sale
• Increasing the net profit as percentage of
investment
• Increasing the net profit as per share common
stock
• Increasing Volume
• Increase the market share
• Continuous growth in sales
• Improving the sales ranking in the market
• Increasing the production capacity and its
utilization
• Increase the seasonal sale’s volume
• Improve the company’s image
• Contribution in the community activities
• Increasing the number of jobs and enhancing quality of
life of employees
• Delivering the good quality and taste to the consumers
at a fair price

3
 Reason for selecting Iced green Tea as a Product

In all over the world there are 68% People who like to take
the either Black or green and the rest of them prefer the
soft drinks and juices but in Pakistan the most of the
population like tea brands and the green tea is wildly like
by them.

The iced green tea is the product of the dual nature

because it can satisfy the needs of both type of the
consumer. Iced green tea has the taste of green tea and
also contains the qualities of the soft drinks

• In Pakistan 83% of its population like tea brands

(black/green).
• 18 % like both green and black tea.
• 54% of tea lovers like only green tea.
• 13% people only like it due to safe to health.
• 27% like it due to taste.
• 23% like it due to cultural influence.
• 18% show their interest without any reason.

4
 Product features and attributes

Why to prefer the Green tea?

Green tea is renowned for its healthful properties. Coca-

cola, however, represents the epitome of sugary soft drinks.

Green tea is full of clean taste, vitality, and great

flavor. Plus, LIPTON Iced Tea provides protective flavonoid
antioxidants.
Coca-cola Classic Lipton Green Tea with Citrus
Ingredients: Ingredients:
Carbonated water Water
High fructose corn syrup High fructose corn syrup
Caramel color Citric acid
Phosphoric acid Green Tea
Natural flavors Sodium
Caffeine hexametaphosphate
Ascorbic acid
Honey
Natural flavors
Phosphoric acid
Sodium benzoate
Potassium sorbate
Calcium disodium edta
Caramel color
Nutrition Per 8 Fl Oz: Nutrition Per 8 Fl Oz:
Calories: 97 Calories: 80
Carbohydrate: 27g Carbohydrate: 21g
Sodium: 33mg Sodium: 70mg

5
As we saw in the comparison of both of the product we fine
that the green tea is the drink which provide the taste,
quality and it is also good for health that’s why people
mostly like green tea in the overseas countries and now we
are trying to emerge that trend in Pakistan too.

6
MARKETING Department

7
 Jobs and responsibilities

Vice president of marketing

The Vice President’s job is to look at the over all

activities of the marketing department and set the
objectives and goals of the overall department.

The Director of product marketing

The Director of product marketing will be concern about the

product and the Competitors and developing the product in a
way that can compete in the market for a long period of
time and able to generate the profit. The director of
product marketing has to make decisions that what is the
best way to market this product and making good image in
the mind of the consumer and get the maximum out put of its
resources.

The Product managers

The produce managers have to decide the product’s

requirements that how this product can be improved and
through which features it can gain maximum share in
market, they also have to decide the price of the
product and responsible for the promotion of the
product.

Research and competitive analysis

8
 They have to analyze the competitor all the strengths,
weakness, opportunities, and threats of them and also
their Product’s price, features etc.
They have to conduct the market research to find out
what costumers want and what is available in the
market and what can their company do for the costumers

The Director of market Communication

The director of marketing communication will be responsible

for all the communications of the market and have to decide
the advertising media and what should be advertise, sale
promotion methods, which events should be sponsored and
which activity can improve the product’s image in the mind
of the costumer

Cooperate

They have to find out the opportunities for the

advertisement and make the effective ads and decide
hoe to successfully communicate their massage to the
costumers

Creative services

Their job is to develop the web sits and manage the

feedback, increase the brand’s identity and create the
best image in the minds of the costumers through the
creative and innovative ways.

Programs management

9
 Heir job is to handle out the activities like managing
different programs and events which can be helpful for
the product and its brand name, and develop a good
image in the mind of the consumers.

Principles for marketing foods & beverages to children

Our Marketing Principles contain some additional principles

for marketing beverages directed at children. They require
that our marketing practices:

• do not convey misleading messages

• do not undermine parental influence
• do not encourage pester power
• do not suggest time or price pressure
• do not encourage unhealthy dietary habits
• do not blur the boundary between promotion and
content

We have agreed that we will voluntarily restrict all-paid

marketing communications directed primarily at children
under the age of six years.

10
 Motivation and rewards
To motivatie our people by
• Increments on there salleries
• celebrating differents like Eid, Company’s events, and
other genral events with ur employees.
• Providing them a healthy envoirment for work
• Providing relaxsation on fee of the employees
• Providing them the madical facilities
• If the sales of the product will increase the
empolyees will be rewarded with extra bonace.
• We wll provide different facilities for our sales
persons like lobtop computers, bikes and cars,
trevling allownce etc

11
 Consumer Analysis

1. What you will choose if you feel thirst?

70
60
50
40
30
20
10
0
Coke Iced Juices water
green
tea

The most of the consumers have said that they like water
when they feel thrust but most of them select the soft
drinks. But after testing the iced green tea they prefer
that product. Consumers said that the iced green tea could
be a substitute of water and other soft drinks.
63% prefer water, 20% choose iced green tea and others
choose Coke and juices.

2. Have you ever experience the iced green tea?

12
 100

80

60

40

20

0
mostly occastionaly

As the iced green tea is the new product in the market so

it was a new experience for the costumer to use such type
of the product but few of them have tasted it before.

3. Do you feel the iced green tea could be an alternate

of water?

70
60
50
40
30
20
10
0
Yse No

The majority of the people said no for the alternative of

the water but some 33% of them select it as it could be an
alternative.

4. How do you feel the taste of iced green tea?

13
 40
35
30
25
20
15
10
5
0
V. good staisfactory

The taste of the iced green tea was wildly liked by the
consumers and they like it very much and gave good remarks
about the product.

5. How do you feel the flavor of iced green tea?

60
50
40
30
20
10
0
sour light sw eet other

6. Do you prefer the taste of iced green tea on other

green tea?

70
60
50
40
30
20
10
0
Yes No

14
The iced green tea has almost the same qualities and taste
like the normal green tea so they have prefer its taste.

9. The advertisement of iced green tea as compare to their

competitors?

12
10
8
6
4
2
0
V.good satisfactory

Mostly the people said that they haven’t seen the

advertisement of iced green tea so they gave no remarks
about it.

10. The satisfaction of thirst by iced green tea as

compare to their competitors?

50

40

30

20

10

0
V.good satiscatory

The iced green tea is non acidic drink due to which people
prefer it because it can easily remove the thirst.

15
11. The satisfaction of thirst by iced green tea as
compare to plane water?

35
30
25
20
15
10
5
0
v.good satisfactory

Mostly people prefer iced green tea as a removal of thirst

because it contains energy and other refreshing elements.

Distribution/Availability:-

12. Would you like to be the Green tea available at every

where?

80

60

40

20

0
YES No

Mostly the people said that yes they want this product
easily available at every where.

16
13. The availability of iced green tea at entertainment
places?

60
50
40
30
20
10
0
yes No

People want easily availability of iced green at

entertainment places because it energetic and refreshing
drinks.

14. Would you like the availability at franchise

restaurant?

70
60
50
40
30
20
10
0
Yes No

15. The availability of iced green tea at high ways?

17
 60
50
40
30
20
10
0
Yes No

16. What do you think about the price of iced green tea?

The consumers prefer the price range of 20 to 25.

Services:-

19. Does the season (summer/ winter) effects on your uses

of iced green tea?

100

80

60

40

20

0
Yes No

Yes definitely the demand will decrease in winter season

because people prefer hot green tea in winter season.

20. Which size of iced green tea would you prefer?

18
 35
30
25
20
15
10
5
0
Regular 150 m l

The disposable and regular size is mostly preferred by the

consumers.

21. Which beverages you prefer to treat your guest?

60
50
40
30
20
10
0
iced coke others
green
tea

As iced green tea is the new product in the market and

people do not know much about it. That’s why they prefer
juices to treat the guests.

22. Do you think that the iced green tea is good for
health?

19
 80

60

40

20

0
Yes No

Yes it is good for health because it is non acidic drink

and has some energetic and refreshing elements in it.

Advertisement:-

23. Which one is best advertisement media?

60
50
40
30
20
10
0
E-Media printed sign
m edia board

Through consumer analysis we come to know that the

electronic media and sign boards at different places will
be the best advertisement media.

20
 Market Testing:
To test a market we have the different ways that are:
• Through questionnaire
• Market surveying
• Competitor analysis
• Interviews

Product development

After idea screening and market testing this process

needs heavy investment to develop product feasibility.

After research and market analyses we analyze that our

product is feasible and we start invest to develop our
product.

Competitive analysis:

Direct Competitors

The direct competitors of our Product are:

• Tapal
• Supreme
• Brok Bond A-1
• Tetly
• Nestle (Coffee) and many more

But we are not competing our product with them because they
are the competitors of the tea market and they are only
providing the black tea brands not the Green tea.

21
Indirect competitors

As the green tea is the symbol of the refreshment and

nutrition and its is also a substitute for the other soft
drinks as we have mentioned above in the compression of the
green tea and coke they both are approximately the same so
for that reason we are comparing our product with the soft
drinks.

So in the soft drink market we have the competitors like

• Coca cola
• PEPSI
• And other Instant drinks

SWOT Analysis

Strength:

Expenses

The Coca-Cola have a long experience in the soft

drinks industry, they also gaining their expenses in
production process, because while Cleaning and Filling
of Bottles they are try to do not produce wasted
materials.

Quality:

They are very much concern about the quality of their

products, and they have spent a lot of amount on
developing the Quality control department.

Products:

22
 They have a huge product line and providing different
types of soft drinks.

Budget:

One of the great strength of the company is that they

have huge budget and they can easily compete with and
kind of competitor.

Market Share

Other Strength of the company is that they have a

great market share i.e. 36.5 %. And trying to get more
in order to compete.

Weakness:

Product’s taste & quality:

Some of the company’s product did not have such a good

taste like the COKE with that product they have lost a
huge amount of the market share.

Opportunity:

Expenses of Competitors:

The competitors of the coke have huge expanses in

different activities.

Poor Quality:

In some of the products the quality and taste of the

competitors is not good as compare to that of coke’s

23
Threat:

Advertisement

The Pepsi spend too much on advertisement as compare

to Coke.

The Pepsi is the main sponsors of Matches, Concerts,

and other event.

Quality

The quality of the competitor is batter up to some

extends and it is a great threat for the company
because it can affect the sales of the company.

Competition:

The competition of the coke with PEPSI is very tight

and they are competing scenes a long period of time.
And that is the one of the biggest threat for the
company.

24
 New Product Development

Idea Generation
The new product development process starts with creative
ideas techniques. We analyze that green tea is mostly used
in different countries but it is mostly used in winter
season. Then we starts thinking that how to utilized this
product in off season, then we got an idea of iced-green
tea.
The ideas come from further techniques.

Interacting with others:

After getting the idea we start our research about the
feasibility of our product. By interacting with customer,
competitor and by surveying the market. We asked different
type of questions from customers to insure our product.

Idea screening:
In idea generation we have a lot of ideas for selecting the
product then we conduct the market research which idea is
the best one and appreciated by the customers. Our most
customers appreciate our idea of iced-green tea. In this
idea our best strength is that we don’t have any direct
competitor

Concept Development:
Our idea is to provide taste of tea off season to the
customer, but customers don’t buy product idea, they buy
product concept.
A product idea can be turned into several concepts.

25
1. Who will use this product?
• Children’s, teenagers, young or middle-aged
adults or older adults.

2. What primary benefits should this product provide?

• Taste, nutrition, refreshment or energy.

3. When will people consume this drink?

• Breakfast, midmorning, lunch, dinner, late
night.

26
 Segmentation

Divide the whole market into small parts according to the

needs and wants of the customers. A market segment consists
of a group of customers who share a similar set of wants.
Segment marketing offers several benefits over mass
marketing. The company can more easily select the best
distribution and communication channels and it will also
have a clear picture of its competitors.
Our product is ice green tea which we introducing at first
time in Pakistan it is the core product of Lipton. And we
follow the market segmentation rule. We segmented the
different flavor and taste of Lipton ice green tea
according to the needs and characteristics of our product
and according to our customers.

Variable of segmentation

There we have four types of Variables.

• Geographic
• Demographic
• Psychographic
• Behavioral

Geographic
Our product is already in different countries of Europe
and in Asia like especially in Turkey. But We are
introducing iced green tea in Pakistan at the first time.
The climate of Pakistan have two different types Hot and
other is cold and we have selected the Hot climate areas
of the country and will provide it in the main cities of

27
the country like Karachi, Lahore, Multan, Fasalababd,
Islamabad, Rawalpndi and other main cities of the
country.

Demographic
The Lipton ice green tea has different flavor and taste
according to the taste and demand of the costumers. Every
person can use it. But our main target costumers are from
16 years to 40 years. Either it can be male or female.

Psychographic
Psycho graphically we segmented our product for working
class, middle class and upper middle class. And for every
life style person and for every personality they may
have.

Behavioral
We provide a quality product for our customers. It is
purely base on local demands and needs, and we sure that
our product will be appreciated by that people who are
health and quality conscious.

28
 The Segmentation process

Need-Based segmentation
Hot green tea are using from many years in Pakistan and
especially in cold areas of Pakistan. In hot climate areas
they like that product but unable to use it. They want a
type of drink that provides then refreshment and taste.
That’s why we select these areas to introduce ice green tea
in Pakistan.

Segment Identification
We identify it through market research. For each need-based
segment we determine the demographic and life styles of our
customers.

Segment Attractiveness
A product is a unique type of cold drink. So our product
has attractive qualities. It is a pure soft drink and have
a taste of traditional green tea.

Segment positioning
For each segment we create a value proposition and product
price positioning strategy. Whish are based on segment’s
unique customer’s needs and characteristics. We fix the
price of our different flavor and taste of ice green tea
according to our customers. They have range from 15-40Rs.

29
 Is that’s an effective segmentation?

Measurable
The segment which we have chosen has well purchasing power.
And we can easily generate the profit through it. So we can
easily handle it through marketing strategies.

Accessible
Our product is easily accessible to our customers. And we
can deliver our product on time to the wholesaler and
retailers.

Differentiable
We have different size and taste of our product. In size we
have different size of bottles e.g.250 ml, 500ml and
in1000ml.
In taste we have different of taste like mango taste, peach
taste and orange taste.

Actionable
For actionable we give different feature to our customers
and sellers. Like some discount in other products of Lipton
and extra bottles to our customers and sellers to retain
our customers. And for new customers we launching a
websites and searching new markets and advertisement on
there local TV Channels.

30
 SWOT Analysis of our Product:

Strength:

• Our main strength is that we have no direct

competitor.
• Our product is for all age groups.
• We will capture maximum profit because we are only
distributor in the country.
• As we have no direct competitor so we have monopoly
in the market.
• Our product has different packages accordance to
size.
• We have the product in liquid as well as in power
form.

Weakness:

• Our product is suitable for summer season.

• As we are the distributor so we cannot respond
quickly about the complains of our product.
• We don’t have the Varity of products.

Threat:

• If any competitor will enter in the market.

• As we are distributors if company increase their
price or stop manufacturing the product our business
will lead to failure.

31
Opportunity:

• We aware our customer and got opportunities to grow.

• Our product will also start consume off season like
other drinks.
• Many customer

32
 Consumer Behavior

Consumers of the product are most important factor they can

take the product to the success and also to the failure. So
we should take the influences in account, the consumer’s
buying behavior can be influenced by the following factors

• Social
• Cultural
• Personal
• Psychological

Social Factor

Socially the consumers are influenced by Reference groups,

families, social Role, and status

Reference group are those which directly or indirectly

change the person’s behavior and attitude, the consumers of
the Iced green tea can be influenced by the Primary Group
that are Family members, friends, and Co-worker because the
other groups can not influence our product

Family is an important of the consumer’s buying behavior it

can also influence the product but not iced green tea
because the green tea is mostly liked in families and
Childs

Role and status the role is the activity that an individual

want to perform and the behavior of the individual depends
on the activities he/she performs. The status is the

33
ranking of the person in organization and its also vary the
behavior of the person the high ranked person will be
quality conscious not the price conscious and voice versa.

Cultural Factors

The culture is one of the important factor that affect the

needs and wants of the individual. Culture and its
different factors can influence the product’s market
because if the product and not approved by culture it will
obviously fail in that market but iced green tea is the
type of product that is accepted by any kind of cultures

Psychological Factors

The different people and different type of psychological

states and their influencing factors and also different
from one and other like they Motivate through different
factors, their perceptions is different from one and
others, their learning skills are different and every
individual have his/her own beliefs and attitudes.
Similarly their buying behavior is also different and it
effect with the factors mentioned above.

Price factors

The price of the product can also influence the buy

behavior of the consumers because in Pakistan there are
servile classes based on the income difference so price is
the one of the important factor, some of the consumer can
effort the price and others can’t, so we must set the price
of the product that that is afforded by all the social
classes of the region.

34
Product Factors

The product is the main thing that we sell to the consumers

and if we provide the bad quality of the product it will
give the bad image to the consumer so we must concern about
our product that we provide in the market.

Promotion Factors

The promotion of the product i.e. the advertisement, sales

promotion and other promotional tools can change the buying
behavior because some of the individuals highly influenced
by the advertisement of the product. So we have selected
the different ways of promotion like electronic media and
printed media and other effective promotional tools to
promote our iced green tea.

Place factors

The place of the distribution and availability of the

product also influence the buying behavior because if the
product is in reach of the consumer he will prefer it and
if it is hard to fine the product in the market he will
never buy that product. For that reason we have decided to
provide our product in all main cities and many other areas
of the country.

35
 The Buying Process

The buying process involves five sequential stages

STEP-I

Problem Recognition

It is the very first step in the buying process that first

of all we have to decide the problem what we are facing
right now i.e. in case of our product the person have to
feel the thirst that would be his problem

STEP-II

Information Search

The next step is to gathering information about the

available alternatives. The information can be gathered
from following resources

• Personal source
• Advertisements
• Public
• Experiments

In order to make the information available to the customers

we are advertising our products from different sources

STEP-III

Evaluating the alternatives

36
The next step is to evaluate the alternatives available in
the market like the alternatives of the iced green tea are
soft drinks and juices so the consumer have to decide which
product to bye.

STEP-IV

Purchase Decision

Then the consumers have to decide what to buy

STEP-V

Post Purchase behavior

The costumers then take a look on his buying behavior that

in past what they have purchased

37
 Product Classification

Iced green tea fall in the category of non-durable goods

because it is quickly consumed and easy and frequently
purchased.

Consumer Goods Classification

The iced green tea is the consumer good and it fall in the
following category of he consumer goods

1. Convenience Good

• Because consumer and easily purchase our product

with minimum effort and it is purchased without
any planning or search effort

2. Shopping Goods

• Some of the consumers sort our Product of the

bases of the Quality, price, and features.

38
Product MIX

Our Product has the following product mix strategy

 Iced Green Tea (Powdered)

 Iced Green Tea (Liquid)

 Flavors

 Lemon
 Mango
 Peach
 Mint
 Mixed Fruit

 Size

 100 ml
 250 ml
 300 ml
 350 ml

39
 Setting the price

Selecting the price objectives:

We set the price in order to gain maximum market share.

Because higher sales volume will lead to higher long run
profit.

Determining demand:

As price and demand are inversely related; the higher will

be the price, the lower will be the demand. So we set our
price that will not affect the demand of our product.
Customers are very price sensitive in order to viewing
those consumer we categorize our product. We are providing
are product in liquid as well as in powder form and powder
are less of cost as compare to liquid with a similar taste.

Analyzing competitor cost:

As we have no direct competitor but we have indirect

competitors so we carefully observed the cost of our
competitor and their selling price in the market. After
that we conduct surveys that customers are satisfied with
the price or not. After all the observation we analyze our
data decide to set the price.

Selecting the pricing Method

There are many methods to set the product’s price. We have
selected the GOING RATE pricing, we will set the price of
he product with compression of that our competitors

40
 Adapting the price:

Geographical pricing:
We will charge the same prices to all geographical areas to
create the consistency in our product.

Price discount and allowances:

We will also provide some discounting packages, different
packages for retailers and customers. If retailer buys our
product frequently and increases the sales volume we will
provide them refrigerators and for customers by buying one
dozens Cain at a time we will provide one Cain free to them.

Promotional pricing:
In promotional pricing we are thinking to decrease our
price in off season and also giving some tremendous offers
to the customers in Ramzan like the price of one Cain is
25Rs by buying 2 Cain at a time we will charge them 45Rs.

41
 Developing Effective Communication

The effective communication involve a six step process

Stage-I

Identify the target audience

The audiences are the critical Influencers on the

communication decision on

• What to say?
• How to say?
• When to say?
• To whom to say it?

The target audiences we have selected are mostly the

college and university students and the persons working at
offices because they are the real consumers of our product.

We are trying to build the great awareness through

different activities like road shows, TV ads, banners and
by sponsoring the different activities.

We are trying to develop the familiarity of our product

through different sales promotion

Stage-II

Determine the communication objectives

The main objective of the communication is to gain the

attention of the costumer and deliver the massage to them
successfully

42
STAGE-III

Design the massage

To design the effective massage we must take the following

things into account

• What to say?
• How to say it logically?
• How to say it symbo9lically?
• Who should say it?

So we must design a attractive and effective message that

can easily gain the attention of the audience and the
massage Conway its meaning completely

STAGE-IV

Selecting the communication channel

In the market communication we have the two methods i.e.

personal and non-personal. We are selecting the non-
personal communication channel like print media, e-media,
and events etc

STAGE V

Establishing Budget

There are different ways to set the marketing budget but we

will select the Affordable Method because

• Our product is a new one

43
 • We don’t have enough budget to spent of marketing and
other activities
• We want to gain the market share

In future we must change the strategy of budgeting

according to our requirements

STAGE-VI

Design the Media Mix

Our promotional budget will cover the following areas of

communication

• Advertising
• Sales promotion
• Public relation
• Publicity

Initially we will use the advertising and the sales

promotion as our advertising tools because at the very
start we did not have the public relation and the publicity
but with the passage of time we will develop the PR and the
publicity of our product will also work for us as
promotional tools

44
Objective: - Consumer analysis

Respondent Profile
Name: - ___________________________________.
Occupation: - ______________________________.
Age: - __________.
Gender: - Male/Female.

Benefits:-

1. What you will choose if you feel thirst?

a) Iced Green tea.
b) Coke Products.
c) Juices.
d) Water

2. Have u ever experience the iced green tea?

a) Mostly. b) Usually. c) Occasionally. d)
Never.

3. Do you feel the iced green tea could be an alternate

of water?
a) Yes. b) No.

4. How do you feel the taste of iced green tea?

a) Very Good. b) Good. c) Satisfactory. d)
Poor.

5. How do you feel the flavor of iced green tea?

a) Sour. b) Light. c) Sweet. d)
Others________.

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6. Do you prefer the taste of iced green tea on other tea?
a) Yes. b) No.

Comparison:-

7. Which soft drink you prefer?

a) Iced green tea b) Coke. d) Juices.
8. The taste of Iced green tea as compare to there
competitors?
a) Very Good. b) Good. c) Satisfactory. d)
Poor.

9. The advertisement of iced green tea as compare to their

competitors?
a) Very Good. b) Good. c) Satisfactory. d)
Poor.

10. The satisfaction of thirst by iced green tea as

compare to their competitors?
a) Very Good. b) Good. c) Satisfactory. d)
Poor.

11. The satisfaction of thirst by iced green tea as

compare to plane water?
a) Very Good. b) Good. c) Satisfactory. d)
Poor.

Distribution/Availability:-

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12. Would you like to be the Green tea available at every
where?
a) Yes. b) No.

13. The availability of iced green tea at entertainment

places?
a) Yes. b) No.

14. Would you like the availability at franchise

restaurant?
a) Yes. b) No.

15. The availability of iced green tea at high ways?

a) Yes. b) No.

16. What do you think about the price of iced green tea?
a) _______. b) _____. c) _______.

17. At which time do you prefer to buy iced green tea?

a) Morning. b) None c) Evening. d)
Night.

Services:-

18. You usually like to take iced tea when you are?
a) Boring. b) Thirsty. c) Happy. d) To Enjoy.

19. Does the season (summer/ winter) effects on your uses

of iced green tea?

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 a) Yes. b) No.

20. Which size of iced green tea would you prefer?

a) Regular. b) Disposable. c) 150 ml. d) 300 ml.

21. Which beverages you prefer to treat your guest?

a) Iced green tea b) Coke. c) Juices.

22. Do you think that the iced green tea is good for
health?
a) Yes. b) No.

Advertisement:-

23. Which one is best advertisement media?

a) Electronic Media b) Printed Media c) Sign Boards

Suggestions:-

24. Suggestions for improvement of marketing/advertisement

techniques?
__________________________________________________________
__________________________________________________________
____________

25. What is deficiency in iced green tea and suggestion to

remove it?
______________________________________________________________________
______________________________________________________________________
___________________________________________________

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