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PSO project

PSO project

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Published by Nadeem

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Published by: Nadeem on Sep 05, 2009
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06/10/2013

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TABLE OF CONTENTS
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Company Profile
Pakistan State Oil Company (PSO), is the largest Oil Marketing Company (OMC)operating in Pakistan and engaged in the storage, distribution and marketing of POLproducts and is among the country’s largest corporate entities with highest earnings andcapitalization. Supported by well-established infrastructure built at par with internationalstandards, comprising around 877,000 million tons storage facilities representing almost81% of the total storage capacity in the country. PSO has an edge over its competitorsin terms of economies of scale and cost effective operations.PSO has always been considered as a blue chip company with market capitalization of around Rs. 50 billion (USD 860 million). The company is the winner of “Karachi StockExchange Top Companies Award” and a member of World Economic Forum.The PSO’s retail coverage of over 3,800 outlets which representing 80% participation intotal industry network. The rapidly expended international standard New Vision outletsare more than 800. These new outlets accommodate the end user’s needs but also addbeauty to the landscape. These outlets are equipped with convenience stores, businesscenters, Internet facility and CNG facility, etc. To ensure the quality of the products beingsold to customers, 16 mobile quality-testing units have been deployed in all major citiesto carry on-the-spot checks for quality and quantity.Alongside its retail business, PSO also caters to the fuel demand of the industrialconsumers that includes power generation, railways, sugar, textile and steel mills, etc.The company has also been meeting the fuel needs of defense of the nation andmaintains on time supplies to armed forces.PSO operates at 8 airports and serves 4 domestic and 18 international airlines under itstechnical/ commercial license agreement with Air Total International. PSO enjoys over 70% market participation in aviation fuel. PSO participation in Allama Iqbal Airport,Lahore is 100%.
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PSO’s LPG business unit, supported by 4 plants with combined capacity of 750 MT/day,is delivering cheap fuel to low-income households and rural areas where natural gas isnot available. The trade unit is fully alive of its responsibilities of delivering Kerosene,Light Diesel Oil and Lubricants to end-user via 580 distributors appointed all ovePakistan.
Industry Profile
There are four main OMCs in Pakistan that includes PSO, Shell, Caltex and Total. PSOis the market leader by holding overall 67% of market share and with 22% share ShellPakistan hold second position.
Market Share
Others11%Shell22%PSO67%
Market Segmentation
Petroleum industry is categorized into two main markets according to the nature of theproducts and their usage. The Whit Oil segment includes MOGAS, Kerosene, Dieseland Jet Oil that are purified fuel. The Black Oil segment represents the products, whichare less purified and used in mostly industrial sectors.The White Oil Markets has registered the 2.6% growth while the Black Oil Market faced15% decline due to low demand in power sector especially by HUBCO.
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