Aesthetics

Fashion Studies I

Concept of

beauty..

Beauty is the characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning & satisfaction

a good looking person, place or

object is always perceived as more beautiful than a shabby looking person, place or object ..with respect to time, place & environment

Although beauty exists naturally.but theres always a deliberate attempt by humans to beautify itself & the

environment around.

Much of it depends on

- the availability of resources - utilitarian significance - socio - cultural significance - symbolic aspect

beauty

beauty

the characterization of a person as beautiful is based on

inner beauty & outer beauty and is subjective in nature inner beauty includes psychological factors like personality, intelligence, grace ,charm, elegance outer beauty includes the physical factors like health, youthfulness, complexion

Scarification..

Adornment

Tatooing & Ornamentation then

Tattooing now.. Body painting

Is beauty ?
tattooing adornment Shape .. form .. texture Use function Feel ..emotion

or simply

everything

Beauty exists in everything

.then what is the source of

beauty ?

nature to architecture to art.to human beings. to painting to apparel

around us.from

it is imbibed within..

The human tendency to look beautiful has existed from the past.

The context may have changed with time but the content remains the

samebeautification

As a cultural creation beauty has been extremely

commercialized. Everybody wants to look

good...feel

good.

What do you understand by

aesthetics ?

.going by the dictionary meaning

Aesthetics is the study

of beauty & its

appreciation

In other words it is also

the

new way of seeing and perceiving the world

You may

like it.. dont like it

or simply

You may

appreciate it.or may not !!!!!!!!!!!!!!!

Would you like to

wear it?

Whats your

reaction ?

appreciation of aesthetics is a very individual perception

Thus

Two people can look at the same object and can have different opinions about it.

Aesthetic examines what makes something

beautiful,

sublime, disgusting, funny, silly, entertaining, pretentious, harmoniums, boring or tragic

Judgment of aesthetics clearly rely on our ability

to discriminate at a sensory level

sensitivity to aesthetic qualities can be well groomed by training the senses & the mind
However

Aesthetics qualities can only be appreciated if an individual enjoys the experience of it

Therefore

the feel good factor

attempting to appreciate the aesthetic qualities

becomes extremely important while Thus

pleasurable experience one goes through in appreciating design qualities is aesthetic experience

Aesthetic experience

Aesthetic experience is not only

about liking or disliking, its about the interaction between the product, consumer and the environment.

aesthetic experience is the

sensitive selection of

formal,

Going by the

definition..

expressive or symbolic qualities of

product or environment

pleasure or satisfaction.
resulting in

What is this

product

? ?

Aesthetic experience can

come from product & environment

What is

environment

But

Products are material goods with physical properties

What is
It is the

environment ?

multi sensory setting that surrounds the body & interacts with the apparel

Multi sensory factors

affecting aesthetics

Visual
sight

tactile
touch

kinesthetic
movement

olfactory
smell

auditory
sound

gustatory
taste

It is the most obvious source for the individual.

of aesthetic experience

We treat visually attractive

bodies better than we treat less attractive individual

Interpersonal interactions are susceptible to the visual appearance of others.

It is the

experience resulting from touch

Human have

sensory receptors all over the body that register the sensations of touch touching and

Pleasurable experience can result from from

being touched

When it comes to apparel, the focus is the

feel or

hand of the fabric

While wearing the fabric literally

interacts with various parts of the body and registers sensations

lofty & soft character of
wool provides warmth

soft silky nature of silk

gives pleasurable experience to the body.

It is the

perception of ones own body movement

KINESTHETIC

sound of the music & starts reacting to the beat of the

our senses registers the music.

apparel also contributes to the kinesthetic

experience.

during dance the floating fabric reinforces the

graceful

movement of the body

Pleasant smell also has an impact on the aesthetic experience

From

brushing our teeth to bathingto getting ready..

we tend to use so many products that have got

fragrance.
Retailers like JC Penny have are filling their stores with pleasant, mood evoking odor to stimulate the desirability of product

Sounds filing the environment facilitates

aesthetic environment

The

effect of music on the apparel

product may be found in retail stores, fashion

show and TV advertisements

Taste has little to do with aesthetic appreciation of apparel

But there are are flavored to add to the appeal

other products used on the body that

Environment possesses Social qualities - geographic location - ethnicity - religion - sexual orientation formal, expressive & symbolic qualities

Aesthetics in

movies

Aesthetics in films different expression of various characters lead to aesthetic experience

Aesthetics

in two dimensional art

Aesthetic consideration within the visual art is usually associated with the

sense of vision.

Juxtaposition

Creation of 3 dimensionality

.in two dimensionality

..Creation of depth

repetition

movement

..perspective

Aesthetics

digital art

Aesthetics in

Maps

.represents the symbolic aspect of aesthetics like the expression of terrain, landscape etc.

this forms an imagined visual experience of

aesthetic

.symbolic aspect of maps

Content forms a clear direction of themes.style of ornamentation in antique maps

symbolic representation of the political boundaries

Aesthetics in

marketing

.marketing is concerned with the product such as its

trade dress of a

branding, its commercial representation or the reputation of the producer.

drives human mind to

.marketing

think in a
previously.

direction where they would have not

..product commercial

.commercial launch of a product

.commercial advertisement of a product

Product branding

product dressing

catchy jingles

Aesthetics in

music

.aesthetic elements expressed in music include

lyricism, harmony, emotions, volume dynamics, resonance, playfulness, color, depth & mood.

lyricism as aesthetics

harmony in music

Volumeplayfulnessdynamic resonance

.emotional expression in music

Aesthetics in

performing arts

.expression of grace, balance, timing, beauty, drama & sensuality

.expression of balance, strength & timing

sensuality, balance, rhythm

Aesthetics in

literature

Author uses a variety of techniques to

appeal to the

aesthetic value of the reader like rhythm, illustrations, imagery, suspense, drama, analysis etc.

Mind Without Fear

Where the mind is without fear and the head is held high;

Where knowledge is free;

Where the world has not been broken up into fragments by narrow domestic walls;

Where words come out from the depth of truth;

Where tireless striving stretches its arms towards perfection;

Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit;

Where the mind is led forward by thee into ever-widening thought and action---

Into that heaven of freedom, my Father, let my country awake.

short stories, novels, non fictions, fiction, poems appeal to the aesthetic value of the reader.

Lajja is a response of Taslima Nasrin Anti Hindu riots which erupted in parts of Bangladesh, soon after the demolition of Babri Masjid in India on 6th December 1992. The book subtly indicates that communal feelings were on the rise, the Hindu minority of Bangladesh was not fairly treated, and secularism was under shadow.

suspense, adventure, fantasy, drama

Aesthetics in

gastronomy

Gastronomy is the study

of relationship between culture & food.

Although food is the basis & frequently experienced commodity, careful

attention to the aesthetic

possibilities of food turns eating into gastronomy.

careful and a visually appealing arrangement of aesthetic experience

food

inspire our senses of smell & taste leading to

Aesthetics in

information technology

Aesthetics in information technology focuses on used

friendly

devices, software applications