Reading the Body 3
Reading the ‘Body’: A Closer Look at Philippine Pop CultureAnd the Consumption of Women
“It’s easy to look around and see that the body has been “read” as a text for years.”--Chapter 2, Self-Perceptions: Perspectives on Men, Women and Sex“Close up I see all this yellow powder caked up on her face. Red rouge. She look like she ain'tlong for this world but dressed well for the next.”-- Alice Walker The ImageA glossy page of Holly Golightly was laid open on a friend’s table.
—no, she—wastrying to
the look of the woman in her black, sheath dress, a pearl choker, an upswepthairstyle, sans the cigarette holder. Internet websites say that this look has always been a favoriteamong costume parties and even on Halloween. Even the actress who played the role attestedthat it was the most identifiable and challenging role she ever had (Schwatz, 1986). AudreyHepburn, the actress who played Holly Golightly, has always been a style icon in the 60’s. But portraying the role had permanently placed her among the
of the generation.
Breakfast at Tiffany’s
has served as a classic not just among film enthusiasts but also tothe movie industry in general. Even for the whole population of women, Audrey Hepburn’s
is an immortal. An icon. Capote’s novel introduced Holly Golightly. Pop cultureencouraged the character. Mass media placed her everywhere—from books, magazines,televisions, music and even in the Internet—creating a cult. It is therefore not surprising whysome women follow suit to the image. And media, having had the sole purpose of producingartifacts to make them popular (that is how pop culture come about), has facilitated this imagery.