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Reading the Body

Reading the Body

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Published by May
Mass media has not left a culture untouched that even the average street vendor knows of Marian, Eva Fonda and Betty. That even the fetus in a woman’s womb recognizes Beyonce’s Single Ladies. Philippine pop culture speaks all these—from the television ad, to Friendster, to the latest MYX video, to FHM. These are the canvas where bare, beautiful and fair skinned women splayed themselves to be consumed.
Mass media has not left a culture untouched that even the average street vendor knows of Marian, Eva Fonda and Betty. That even the fetus in a woman’s womb recognizes Beyonce’s Single Ladies. Philippine pop culture speaks all these—from the television ad, to Friendster, to the latest MYX video, to FHM. These are the canvas where bare, beautiful and fair skinned women splayed themselves to be consumed.

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Published by: May on Sep 06, 2009
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06/29/2012

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Reading the Body 1
Reading the ‘Body’: A Closer Look at Philippine Pop CultureAnd the Consumption of WomenMundiz, Teresa May A.Dr. Patricia ElbanbuenaENG 122— Mass Media CommunicationMarch 14, 2009
 
Reading the Body 2
Abstract
Every man is another man’s information; and every
 Juan
is just a google away. Mass media hasnot left a culture untouched that even the average street vendor knows of Marian,
 Eva Fonda
and
 Betty
. That even the fetus in a woman’s womb recognizes Beyonce’s
Single Ladies
. Philippine pop culture speaks all these—from the television ad, to Friendster, to the latest MYX video, toFHM. These are the canvas where bare, beautiful and fair skinned women splayed themselves to be consumed. This paper, hence, problematizes the semiotics of Philippine pop culture and massmedia in their portrayal of women’s sexuality. The act of consumption, then, is being expressedas that pleasure in looking and be looked at in return.
 
Reading the Body 3
Reading the ‘Body’: A Closer Look at Philippine Pop CultureAnd the Consumption of Women
“It’s easy to look around and see that the body has been “read” as a text for years.”--Chapter 2, Self-Perceptions: Perspectives on Men, Women and Sex“Close up I see all this yellow powder caked up on her face. Red rouge. She look like she ain'tlong for this world but dressed well for the next.”-- Alice Walker The ImageA glossy page of Holly Golightly was laid open on a friend’s table.
 He
 —no, she—wastrying to
 get 
the look of the woman in her black, sheath dress, a pearl choker, an upswepthairstyle, sans the cigarette holder. Internet websites say that this look has always been a favoriteamong costume parties and even on Halloween. Even the actress who played the role attestedthat it was the most identifiable and challenging role she ever had (Schwatz, 1986). AudreyHepburn, the actress who played Holly Golightly, has always been a style icon in the 60’s. But portraying the role had permanently placed her among the
icons
of the generation.
 Breakfast at Tiffany’s
has served as a classic not just among film enthusiasts but also tothe movie industry in general. Even for the whole population of women, Audrey Hepburn’s
 Holly Golightly
is an immortal. An icon. Capote’s novel introduced Holly Golightly. Pop cultureencouraged the character. Mass media placed her everywhere—from books, magazines,televisions, music and even in the Internet—creating a cult. It is therefore not surprising whysome women follow suit to the image. And media, having had the sole purpose of producingartifacts to make them popular (that is how pop culture come about), has facilitated this imagery.

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