The Hindustan Unilever Limited

INTRODUCTION:

Hindustan Unilever Limited has traditionally been a company, which incorporates latest technology
in all its operations. The Hindustan Unilever Research Centre (HURC) was set up in 1958, and now
has facilities in Mumbai and Bangalore. HURC and the Global Technology Centers in India have over
200 highly qualified scientists and technologists, many with post-doctoral experience acquired in the
US and Europe.

Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods Company, touching the
lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products
and Foods & Beverages. Hindustan Unilever Limited is also one of the country's largest exporters; it
has been recognized as a Golden Super Star Trading House by the Government of India.

The mission that inspires Hindustan Unilever Limited’s over 15,000 employees, including over
1,300 managers, is to "add vitality to life." HUL meets everyday needs for nutrition, hygiene, and
personal care with brands that help people feel good, look good and get more out of life.

The products of Hindustan Unilever Limited are manufactured over 40 factories across India. The
operations involve over 2,000 suppliers and associates. Hindustan Unilever Limited’s distribution
network, comprising about 4,000 redistribution stockiest, covering 6.3 million retail outlets reaching
the entire urban population, and about 250 million rural consumers.

Some of the products manufactured by Hindustan Unilever Limited are:

Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic Plus, Pepsodent, Close-
up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's.

These products are popular in Indian as well as foreign markets.

For achieving all the goals set, the company needs its employees and to get their support the company
needs to motivate them.

NEED FOR MOTIVATIONAL PLAN:

Team morale lags from time to time. It could be project burnout, or interpersonal tensions, or even
problems at home that keep some team members from showing the enthusiasm that you've come to
expect from them. Instead of pushing them through bureaucratic levels of evaluation and discipline,
why not check in on what's really going on? Remembering the "human" part of "human resources" can
go a long way toward getting your team motivated for success.

This plan will help identify problems, develop solutions and evaluate results toward improving team
motivation on any kind of project.

GOAL OR MISSION:

The main aim of the company is to make a billion of Indians feel safe and secure. It wants itself to be
identified in the Indian corporate world which is possible by being single-minded in identifying itself
with Indian aspirations and needs in every walk of life.
MOTIVATIONAL PLAN ADOPTED BY HINDUSTAN UNILEVER LIMITED:

Employee’s co-operation, initiative, innovation and empowerment are the critical pillars that support
and strengthen the organizational structure. Successful organization grows fast and stands tall through
the creation and proper maintenance of a high performance workplace.

Now a day due to ression dealing with people is probably a problem ever faced in the business world.
Motivating the employees has been the prime objective of the organization in the competitive world.
The Hindustan Unilever Limited has adopted many motivational techniques to encourage their
employees to work efficiently and these techniques are followed even today.

MOTIVATIONAL TECHNIQUES:

1. Team building activities, workshops, inspirational quotes, and the power of positive
experience.

2. Assuming Employee and organization are one and the same.

3. They organize games &other inspirational references and activities which help motivation and
motivational training to the fresher in order to enable the freshers to get more accustomed to
the corporate environment.

4. They try building confidence in employees by encouraging team work in the form of group
discussions, by making them free to express their opinions.

5. Personal Motivation styles and Learning Motivation.

6. The company organizes group as well as individual presentations so as to improve the
Communication skills of the employees and make them more interactive.

7. The management also welcomes their employees to be a part of the procedure of decision
making and problem solving.
 8. The company inspires their employees by giving them rewards for their good conduct and
Efficient work.

Apart from these the other motivational techniques are:-

 Provident Fund
 The Health Expenses of the employees and their families
 Leave with pay
 Pension schemes.
 Transport Facilities.
 Training boot camp for fresher.
 They have setup Yoga and Meditation Centre for employees to handle stress and well
equipped Health Centre.
 Maternity benefit.

CONCLUSION:

Therefore the motto of Hindustan Unilever Ltd is to encourage their employees irrespective of success
and failure. They combine the efforts on building strong corporate relationships which in turn proves
beneficial for the functioning of the company.

“The most important thing in life is not to capitalize on your successes - any fool can do that. The
really important thing is to profit from your mistakes.”