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Table Of Contents

1. RETAIL CONCEPT
2. RETAIL ORGANIZATION
3. RETAIL LOCATION STRATEGY
4. RETAILING IN INDIA
5. SWOT OF THE MARKET
6. INDIAN CONSUMERISM
7. DIVISION OF RETAILERS IN INDIA
8. CASE STUDY
9. CONCLUSION
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Published by SheerazAnwerSaeed
1. RETAIL CONCEPT
The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman---the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The
1. RETAIL CONCEPT
The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman---the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The

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Categories:Business/Law, Finance
Published by: SheerazAnwerSaeed on Sep 07, 2009
Copyright:Attribution Non-commercial

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10/20/2011

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