Company background

Souter Consulting is the business name o Justin Souter, a business IT consultant who’s
main activity is to create ‘digital nervous systems’—collaboration tools that improve ow o
inormation through his client’s organisation, internally as well as externally to their customers.

Objectives:

_To help organisations use these technologies and understand them rom a business
perspective
_To maximise their return on IT investment
_To provide innovative and bespoke solutions to problems or to simply improve the use o an
organisation’s inormation systems even when the client hasn’t identifed the a
problem themselves.
_Change management: to help client’s achieve a smooth transition when integrating new
technologies.

His project management skills accumulated rom previous experience at Fujitsu are key to

achieving these objectives.

Technologies to help achieve these aims include:

_Electronic fling cabinets and document and record management systems such as Sharepoint
_Social media such as Twitter and blogs
_Cloud systems and online applications
_Mashups

Client base

His client base ranges rom small, owner managed businesses and SMEs through to large public sector bodies. However, Justin eels his services are best suited to medium sized organisations. He also collaborates with marketing and PR companies, web companies and technology

integrators.

Competitors

These include the marketing and PR companies, web companies and technology integrators with which he might also collaborate, as well as in-house teams. DEDICATED SOCIAL MEDIA HOUSES.

Creative Brief

Souter Consulting

Project info

Identity programme that will orm the basis o the brand across all communication material.