High Quality
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Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com
by Engago Technologies Ltd.
Email Campaigns enhanced
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com
•Email campaigns:
–Shooting with a machine gun
•Who are you aiming at?•What are you aiming at?
–A target group of people within companies –Uncertainty of any interest –Low success rate
•Requires to send hundreds of emails in order to get a lead•Requires to send thousands of emails to get a sale closed
Sep 1, 2009 Engago Technologies Ltd. www.engago.com www.LEADSExplorer.com
•Email campaigns require:
–Email addresses
•How to obtain?
–Buy a list:»Quality of list»Selection criteria –Collect email addresses from website
–A suiting message
•No knowledge of need = little chance of appropriate / suited
–A timely message
•The right message on the wrong time = a waste
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