Measuring the Impact o Social Media
Does getting started in social media seem intimidating? Are you wondering where to nd a qualied resource? Do you eelsocial networks and media sites are dicult, i not impossible, to track?Whatever your motivation, Omniture looks orward to guiding you through the social media realm, with the best practices youneed to monitor your brand online and measure the ever-evolving impact o social media.In this workbook, we present a review o recent, insightul MarketingSherpa social media research; the ways NationalGeographic measures and interacts with social media visitors; how to gauge and optimize on Twitter and Facebook; and how to measure social media (at both the category and subcategory level) to understand the true monetary value o social mediausing Omniture SiteCatalyst
, one o several robust solutions in the Omniture Online Marketing Suite. At points in the guide,you will be asked questions to help you prioritize and infuence your social marketing strategy.
SOCIAL MEDIA’S ROLE: FROM BUILDING YOUR BRAND TO GENERATING DEMAND
Looking to MarketingSherpa’s 2009 Social Media Marketing & PR Benchmark Guide, there are several points to consider:
What’s driving social media marketing, and what are the barriers to adoption?
Which social media tactics are marketers inding most eective?
Best practices or managing your brand in the social space.
Case study on a social media strategy or boosting lead generation.Let’s explore the research and analyze the trends.