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SDM e Retailing

SDM e Retailing

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Published by mradulraj
Assignment On Sales & Distribution Management
“e- Retailing – A new boon”

Submitted to : Dr. B.R.Londhe Associate Dean

Submitted by : Mradul Raj Pachouri 08BS0001794 Section ‘B’

IBS Pune

Assignment on Sales and Distribution Manage ment] September 8, 2009

India's retail sector is going to transform and with a three- year compounded annual growth rate of
46.64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselve
Assignment On Sales & Distribution Management
“e- Retailing – A new boon”

Submitted to : Dr. B.R.Londhe Associate Dean

Submitted by : Mradul Raj Pachouri 08BS0001794 Section ‘B’

IBS Pune

Assignment on Sales and Distribution Manage ment] September 8, 2009

India's retail sector is going to transform and with a three- year compounded annual growth rate of
46.64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselve

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Published by: mradulraj on Sep 08, 2009
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01/13/2015

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AssignmentOnSales & Distribution Management
“e
- Retailing
 – 
 
 A new boon
” 
Submitted to : Submitted by :Dr. B.R.Londhe Mradul Raj PachouriAssociate Dean 08BS0001794
Section ‘B’
 
IBS Pune
 
 
Assignment on Sales and Distribution Management
]
 
September 8, 2009
Page 2
 
I
ndia's retail sector is going to transform and with a three-year compounded annual growth rate of 46.64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional marketsare transforming themselves in new formats such as departmental stores, hypermarkets, supermarketsand specialty stores. Western-style malls have begun appearing in metros and near metro cities,introducing the Indian consumer to a new shopping experience. KSA-Technopak, a retail consultingand research agency, predicts that by 2010, organized retailing in India will cross the US$ 21.5-billionmark from the current size of US$ 7.5 billion. The Indian retail market is of enormous size about US$350 billion. But organized retail is not so huge and it is at only US$ 8 billion. However, theopportunity for growth is huge
 — 
by 2010, organized retail is expected to grow to US$ 22 billion. Withthe growth of organized retailing estimated at 40 per cent over the next few years, Indian retailing isclearly at a tipping point.E-commerce industry has touched 9210 crore, online classifieds: 820 crores, online travel: 7000
crores (30% jump from Rs 7,080 crore in ‘07) as per the survey conducted by the IAMAI and IMRB.
 Architecture
Online Travel Industry
: growth rate of 30% to Rs 7,0
00 crore by end FY08 (from 5500 crores in ‗07)
Online Classifieds
: reached Rs 820 crore by end FY08
Online retailing/auction (eTailing):
Rs 1,105 crore industries by end FY08 (from Rs 850 crore inFY07.
Digital downloads
(i.e. downloading from Internet to mobiles using wap phones or web) and
paidcontent
(research/exclusive videos/articles etc) for the rest of 285 crores.
 
Assignment on Sales and Distribution Management
]
 
September 8, 2009
Page 3
 
Source:
IAMAI and IMRB
Brick & mortar V/S Digital
Selling in physical stores, Selling tangible goods
Selling onlineInternal inventory/production planning Online collaborative inventory forecastingPaper catalogs Smart e-catalogsPhysical marketplace Electronic market-spacePhysical & limited auctions Online auctions everywhere,anytimeBroker-based service transactions Electronic Info-mediaries, value added servicesPaper-based billing, Paper-based tendering Electronic billingsPush production Pull productionMass production (standard) Mass customization Physical based commission marketing Affiliate, viral marketing Word-of-mouth slow advertisement Explosive viral marketing Linear supply chain Hub-based supply chain Word-of-mouth slow advertisement Less capital needed Large amount of capital needed Small fixed cost 

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