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Merchandising

Merchandising

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Published by Tarkeshwar Singh

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Published by: Tarkeshwar Singh on Sep 08, 2009
Copyright:Attribution Non-commercial

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08/07/2013

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FASHIONMERCHANDISING
 
 
Fashion Industry- Levels of Merchandising
Retail Organization Merchandising
Buying Agency Merchandising
Export House Merchandising
 
 
What is Merchandising?
IN RETAIL ORGANISATION-
Merchandising is a specialized managementfunction within the fashion industry. It is thebusiness that moves the world fashion fromdesigners showroom to retail sales floor and intothe hands of consumers.
It is the internal planning that takes place within aretail organization in order ensure adequate amountof merchandise are on hand to be sold at pricesthat the consumers are willing to pay to ensure aprofitable operation.

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