“One world, One Burger” McDonald’s

Accman Institute of Management

Greator Noida,UP, India

Nabin, Rajesh,Tirthankar,
Aditya,Neeraj
 WELCOME TO
THE WORLD OF McDonald’s
McDonald's Mission Statement

"McDonald's Mission is to be the world's best

quick service restaurant experience. Being
the best means providing outstanding
quality, service, cleanliness, and value, so
that we make every customer in every
restaurant smile."
 McDonald’s history……..

 McDonald's was started as a drive-in restaurant by two

brothers, Richard and Maurice McDonald in California,
US in the year 1937.

 McDonald a chain of family restaurant

Currently operates in 121 countries & having
more than 30000 restaurant and serving 53
Million customers everyday.

 Low price, Speed, service and cleanliness became the

critical success factors of the business.
McDonald’s History INDIA

• Entered in India 1996

• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi
 D e
ak
h
C ND I A
I

McDonald’s in India
 7p’s ………
Hi, friends I am Ronald’s
Product
We are here to tell you about 7p’s of our
restaurant…..MCDONALD
Price

Place

Promotion

People

Physical
evidence

Process
 1P- Product

Veg Menus Beverages

Non- Veg Menus Frozen Dessertss

 1P-Product

• Cares for customer ‘s Sentiments towards

religion and culture.

• It has separate cooking area and

equipments.

• Takes dietary concern-Burger king Healthier

kids club.
 2P-Price

•Policy which caters to Indian customers.

•Quite affordable products.

•Heavily marketed “Happy Price Menu”.

•Importance to Brand and its integrity.

 3P-Place

McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.
 3P-Place

• Located at prime locations.

• Every spread in NCR.

• Almost in all big cities.

• At residential areas , malls.

 4p-promotion

•Target customer- Children.

•Awareness about products among people

by using different Media like TVs,
Hoarding, and Bus Shelters.

•Description of product on paper nuts

placed in the trays.

•The placing of the pamphlets and banners

in all around the outlets.

•Lucky promotion strategies .

I Love Children

I Have Gifts
For them,
They Can play
Games also
Children- Happy Meal
 5P-People
• Stars as per their performance.
• Gives employees larger role in decisions.
• Philosophy of quality, Service, Cleanliness and
value is the guiding force behind its service.
• Fast friendly service.
• Provides clean, comfortable environment
specially suited for families.
5P-People
• Each outlet is headed by a
Restaurant Manager . He is
responsible for the daily operation
and customer interaction.

• Delivery Crew Member carries

basic operation of a restaurant.
Ensures customer satisfaction at
the restaurants.

• In order to motivate there

employees they give them stars as
per their performance.
 6P-Physical evidence

• The physical evidence appearance affects not only

the impression outsiders have of a business but all
the way that business functions.

• Staff members.

• Location & appearance.

• Buildings Maintence.
 6P-Physical evidence

Cleanness transparency

speed Quality
 7P-Process
• Food manufacturing transparent to customers.
• Training to the licensees.
• Invented the most efficient cooking equipment.
• New methods of food packaging and
distribution.
• McDonald’s in India followed the same tradition.
• Spent Rs. 50 crores on market research.
BYE BYE SEE U AT McDonald’S