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False Advertising - Outline and Essay

False Advertising - Outline and Essay

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Published by ellen maharani
my academic essay about false advertising. i submitted this essay for my final examination task in seventh semester.

false advertising might happen in any country, small or big, developing or developed.

customers have to be aware of such advertising and the products offered.
my academic essay about false advertising. i submitted this essay for my final examination task in seventh semester.

false advertising might happen in any country, small or big, developing or developed.

customers have to be aware of such advertising and the products offered.

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Published by: ellen maharani on Sep 08, 2009
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07/04/2013

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FALSEADVERTISING
Essay for Final Examination
 
Outline of False Advertising Thesis StatementConsumers have to be aware of the dangers in health and safety of suchfalse advertising.Body Paragraphs
1.
Description of false advertising
Definition of false advertising
Requirements of false advertising2.Dangers in health
Healthy ingredients and benefits
Low portion of non-healthy ingredients
Nanoparticles and chemical ingredients3.Dangers in safety
Automotive features
Healthcare alternative practiceDiet pillsConcluding ParagraphWe have to be smart consumer in choosing which products best suit forour need considering health and safety.
 
ELLEN MAHARANI
09460004964VII D – 8
Diploma IV AkuntansiSekolah Tinggi Akuntansi Negara
 
False AdvertisingAdvertising is common tools in industry. Many companies spendmillions even billions in this section to pay celebrities and ideas sincesurveys prove that advertising plays big role in their income. Theyproduce branding image which are unique, strong, catchy, and easy-to-remember for their consumers. Talking about advertising, on the onehand, it is good for its functions, displays, etc; on the other hand,sometimes it is too good to be true, the way they bring the messages tothe consumers which state “the number one …”, “you may see the resultin just...”, so on and so forth. Illogical sounding absolutely has to beconsidered in big portion by consumers. Consumers have to be aware of the dangers in health and safety of such false advertising.False advertising might describe in two aspects, in term of definitionand requirements. Based on Tricia Ellis-Christensen, false advertising isany type of advertising that deceives consumers. Consumers believe thatthey will earn several benefits such as good deal, saving money, or buyingsomething that will perform in a specific manner, yet almost all of themare non-existing at all. While the definition that might found in theglossary of research lawyer state that false advertising is the crime or tortof publishing, broadcasting, or otherwise publicly distributing anadvertisement that contains an untrue, misleading, or deceptiverepresentation or statement which was made knowingly or recklessly andwith the intent to promote the sale of property, goods, or services to thepublic. To be considered as false, advertising has to pass fiverequirements. Those are state a false statement of fact, potentiallydeceive a substantial portion of its targeted audience, likely affect thepurchasing decisions, involve goods or services in interstate commerce(politics exclude), and resulted in or is likely to result in injury to theplaintiff. We have to keep in mind that false advertising is deceptive,misleading, untrue, criminal, even dangerous, just in case to highlypersuade the consumers to buy the goods and services.

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