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Company Analysis of Tata Steel (Bs Assignment)

Company Analysis of Tata Steel (Bs Assignment)

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BUSINESS STRATEGY: STRATEGY MANAGEMENT AT TATA STEEL
2009
1
 
PROJECT
 BUSINESS
 
STRATEGY:
 
STRATEGY
 
MANAGEMENT
 
AT
 
TATA
 
STEEL
Submitted to:- Submitted by:-
Prof. Mukund Mate Shivam Gupta 08BS0003141Sehar Shaidul 08BS0003035 Arti Pandey 08BS0000569 Anuprita Phanshikar 08BS0000484Nikhil Chaplot 08BS0001978 Vanisha Rani 08BS0003720Pankaj Bedi 08BS0002094Shantanu Sarkar 08BS0002963
 
BUSINESS STRATEGY: STRATEGY MANAGEMENT AT TATA STEEL
2009
2
Table of Contents
PART I
…..…………………………………………………………………………………………....4
1. Introduction ................................................................................................................................................ 42. History ....................................................................................................................................................... 5
2.1 Time-Line ............................................................................................................................................................. 6
3. Tata steel vision & mission statement ........................................................................................................ 7
3.1 Vision Statement of Tata Steel ............................................................................................................................ 7Elucidation: ............................................................................................................................................................ 73.2 Mission Statement: .............................................................................................................................................. 7Mission statement of Tata Steel ............................................................................................................................ 7Elucidation ............................................................................................................................................................. 8
4. Policies ...................................................................................................................................................... 8
4.1 Quality Policy ....................................................................................................................................................... 84.2 Corporate Social Responsibility Policy ................................................................................................................ 84.3 Environmental, Occupational Health & Safety Policy .......................................................................................... 84.4 Research Policy ................................................................................................................................................... 8
5. Core Values ............................................................................................................................................... 96. GLOBAL STEEL INDUSTRY ..................................................................................................................... 97. INDIAN STEEL INDUSTRY ..................................................................................................................... 108. Company Strategy ................................................................................................................................... 11
8.1 Growth Strategy ................................................................................................................................................. 128.2 Raw material strategy ........................................................................................................................................ 128.3 Financing & Liquidity Strategy ........................................................................................................................... 138.4 Cost leadership & Differentiation Strategy ......................................................................................................... 138.5 Present Strategic Issues .................................................................................................................................... 138.6 Strategic focus ................................................................................................................................................... 148.7 Strategic Business Units .................................................................................................................................... 148.8 Joint Ventures, Mergers & Acquisitions ............................................................................................................. 148.8.1 Metal Junction ............................................................................................................................................ 16
9. Future outlook .......................................................................................................................................... 18
 
BUSINESS STRATEGY: STRATEGY MANAGEMENT AT TATA STEEL
2009
3
PART II:
Application of Business Strategy Model’s to TATA Steel........................................................... 19
10.1 SWOT Analysis ................................................................................................................................................ 19STRENGTHS ...................................................................................................................................................... 19WEAKNESS ........................................................................................................................................................ 20OPPORTUNITIES ............................................................................................................................................... 20THREATS............................................................................................................................................................ 2110.2 Porter Five Forces Model ................................................................................................................................ 22Entry barriers: High ............................................................................................................................................. 22Competition: High ................................................................................................................................................ 23Bargaining power of suppliers: High .................................................................................................................... 24Threat of substitutes: Low ................................................................................................................................... 25Bargaining power of Consumers: Mixed............................................................................................................. 2510.3 “SLEPT” ANALYSIS OF TATA STEEL ............................................................................................................ 25ECONOMIC:........................................................................................................................................................ 25POLITICAL: ......................................................................................................................................................... 26SOCIAL: .............................................................................................................................................................. 27LEGAL ................................................................................................................................................................. 2710.4 BCG Product Portfolio Matrix ........................................................................................................................... 28
11 Bibliography ............................................................................................................................................ 2912 Exhibits ................................................................................................................................................... 30
12.1 Comparative Evaluations ................................................................................................................................. 3012.2 Key milestones & Valuation Drivers ................................................................................................................. 3012.3 Incremental EBITDA of Tata Steel & Corus ..................................................................................................... 3112.4 Steel Price could rule firm ................................................................................................................................ 3112.5 Sector wise growth is likely to be robust .......................................................................................................... 3212.7 Long Term Strategic plan ................................................................................................................................ 3212.8 India has a potential for exponential growth in steel consumption ................................................................... 3312.9 “6 major producers account for 66% of total finished production” .................................................................... 3312.10 EXCESS SUPPLY SITUATION IN THE COUNTRY by 2012 ........................................................................ 3412.11 INDIA WOULD EMERGE AS A GLOBAL HUB ............................................................................................. 34

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