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Online Social Media
 
This presentation introduces:
•Push Vs Pull marketing•Using online networks to market your business•Communicate your message efficiently•Providing information very quickly•Allow participation•Be part of the conversation•Reach target markets that are no longer susceptible totraditional communication methods•Creating communities of loyal customers•Importance of user generated content
 
SOCIAL MEDIA IS AN UMBRELLA TERMTHAT DEFINES THE VARIOUS ACTIVITIESTHAT INTEGRATE TECHNOLOGY, SOCIALINTERACTION, AND THECONSTRUCTION OF WORDS, PICTURES,VIDEOS AND AUDIO
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