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Brand Loyality ire

Brand Loyality ire

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Published by ashishtex1

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Published by: ashishtex1 on Sep 08, 2009
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08/08/2011

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QUESTIONNAIRE FOR BRAND LOYALTY:
AR = Arrow, VH = VAN HEUSEN , AS = ALLEN SOLLY
1.
When it comes to apparel brand which brand first comes to your mind?2.Rate the following Brands for the following par meters1=poor 7=excellentQualityPricestyleFit & comfortARVHAS
3.
If the competitors of the brand come with similar design, style and price is youlikely to switch over them?1234567StronglyDisagreeStronglyAgree 
4.
If you find replicated products of your favourite apparel brand at unorganisedmarkets ,will you buy them1234567Willnever goDefinitelygo5.Do you go for plan purchase or impulse purchasea) Plan purchase b) Impulse purchase 
6.
If the quality of the product deteriorates suddenly what you do?
 
a. stuck to same brandb. switch over to other brandc. inform or give suggestion to manager 7. How long you have been using this branda. 0-2 yrs b. 2-4 yrs. C.4-6 yrs d. More than 6 yrs8. Would you go for same brand if it offers product other than apparel?
 
1234567Willnot goDefinitelygo9. A person wearing a AR, VH, AS. Will be deemed asSome one whois elegantA stylish andfashionconsciousBelieves incomfort anddurabilityAffluentARVHAS10.
 
How familiar are you with
 
Never heard of itAware but havenever use itUse it onlysometimesUse it onregular basisARVHAS11. Would you recommend these apparel brands to a friend or associate?Definitely NotProbably NotNot sure Probably DefinitelyARVHAS12.
 
Which income group do you belong?a.2 -3 lakh b. 3-4 lakh c. 4-5 lakh d more than 5 lakh13. Which 5 apparel brand you have shopped for last 5 shopping?14.
 
How frequently you visit the store to buy these apparel brands
a.
1 month b. 1-3 months. c. 3-6 month d. more than 6 month15. How likely are you to buy these apparel brands in the future?Very UnlikelySomewhatUnlikelyNot sureSomewhat likelyVery likely
 
ARVHAS16.
 
There would be something missing in my life if COMPANY/BRAND did not exist.StronglydisagreeSomewhat disagreedisagreeagreeSomewhat agreeStronglyagreeARVHAS17.
 
I have the feeling that I really understand COMPANY/BRAND.StronglydisagreeSomewhat disagreedisagreeagreeSomewhat agreeStronglyagreeARVHAS18.
 
I trust COMPANY/BRAND.StronglydisagreeSomewhat disagreedisagreeagreeSomewhat agreeStronglyagreeARVHAS19. Which of the following MOST influenced your purchase of these apparel brands?
In-storedisplayPreviousexperiencewith the brandPrice/GoodvalueStyle/AppearanceQualityConstruction/DurabilityColor/DesignSize/Capacity
ARVHAS20.
 
Which age group do you belong?a. 20-25 yrs b. 25-30 yrs c . 30-40 yrs. d. more than 40 yrs.
CUSTOMER PROFILE
NAME

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