QUESTIONNAIRE FOR BRAND LOYALTY:
AR = Arrow, VH = VAN HEUSEN , AS = ALLEN SOLLY
When it comes to apparel brand which brand first comes to your mind?2.Rate the following Brands for the following par meters1=poor 7=excellentQualityPricestyleFit & comfortARVHAS
If the competitors of the brand come with similar design, style and price is youlikely to switch over them?1234567StronglyDisagreeStronglyAgree
If you find replicated products of your favourite apparel brand at unorganisedmarkets ,will you buy them1234567Willnever goDefinitelygo5.Do you go for plan purchase or impulse purchasea) Plan purchase b) Impulse purchase
If the quality of the product deteriorates suddenly what you do?
a. stuck to same brandb. switch over to other brandc. inform or give suggestion to manager 7. How long you have been using this branda. 0-2 yrs b. 2-4 yrs. C.4-6 yrs d. More than 6 yrs8. Would you go for same brand if it offers product other than apparel?