“A Study Of Consumer Durable Market For SamsungElectronics Ltd”
With Special References to Nasik DistUnder The Guidance Of Prof. Vinod Malkar
Submitted ToUniversity Of PuneIn Partial Fulfilment Of “Master Degree Course In Business Administration”(2008-2010)Submitted ByMr. Swapnil PanpatilThroughPiren’s-Institute Of Business Management & Administration.Loni(BK), Tal. Rahata, Dist. Ahmednagar-4137361
I hereby declare that this project report titled
“The Study of Consumer DurableMarket with Special Reference to Nashik District” in SAMSUNG ELECTRONICSLTD.
is executed as per the course requirement for the post graduate program inmanagement. I have not been submitted by me or any other person to any other universityor institution for degree or diploma. It’s my own work.
Place:Date:Swapnil D. Panpatil.MBA(2008-2010)
In this project I have made an honest and dedicated attempt to make the researchmaterial as authentic as it could. And I earnestly hope that it provides useful andworkable information and knowledge to any person reading it.During this small time frame of two months in which the project reached itscompletion, there were a few people whom I would like to make a mention of andwithout whose help the project would have never seen the light of the day.I also thank to my internal guide Prof.Vinod Malkar for his timely response via e-mail, which immensely helped in giving the project the initial direction it needed.I would like to thank my external guide Mr.Santosh Keseri (Marketing Executive)who gave me a free hand as far as going about the project work was concerned.I dedicate this project to the Dealer’s of Nashik district who were extremely kindand who at times went out of the way to help me. Without their co-operation it wouldhave perhaps not been possible to research a few places, which I did, within the stipulatedtime frame.Swapnil D. PanpatilMBA (Marketing)2008-20103
LG Electronics India put. Ltd. Is a subsidiary of LG Electronics, South Korea. It is established in January 1997 after clearance from the foreign investment promotion board (fipb). This is the fastest growing company which established a trend of beating industry norms with in a period of 4 months with its operations nationwide in may 1997. LG started manufacturing facility at Greater Noida, near