Professional Documents
Culture Documents
Company Profile
Business Operation [corporate video]
Industry Outlook
Performance and Financial Status
Future Plan – Investment Projects
Q&A
3
Company Profile
Company Profile
5
Shareholders Structure
Total 100.00%
As of 12 January 2006
6
Board of Directors
Name Position
Mr. Suparat Mikael Sribhadung Chairman
of the Board of Directors
Jr. Lt. Supridi Sribhadung Director
Mr. Patrick Cheong Chong Thye Director
7
Executive Management Team
Niklas S.
CEO
8
Business Operation
Business Structure
10
Wireless VAS Business
Wireless VAS Business
Products
Productsand
andServices
Services
Develops, aggregates and distributes Wireless Value Added Services (WVAS) in the
Siam2you brand name to AIS, DTAC and Orange users
Target
TargetCustomers
Customers
Mobile phone users, aged 15 – 35
Competitive
CompetitiveStrategies
Strategies
Continuously develop WVAS to match rapidly changing technologies and satisfy
customers’ needs
Maximum and utilize S2Y’s existing resources, comprising of S2Y wapsite
“wap.siam2you.com” and S2Y website “www.siam2you.com”
Strategic partner relationship with mobile phone operators
Good relationship with content owners, such as music production houses, graphic
licensors, and java game developers
12
Wireless Value Added Services
S2Y’s Alliances
13
Wireless VAS Products
: Basic Content
- Monophonic Ringtones
- Black and White Graphic
- Text Information
: Premium Content
- Truetone Ringtones
- Polyphonic Ringtones
- Color Graphics
- Game Application
- Sound Effect
- Polyphonic Plus
14
Sample of Basic Products
15
Sample of Premium Products
16
Sample of Infotainment Products
17
Sample of Java Games
18
Distribution Channels
19
Interactive Solution Business
Interactive Solutions Business
Products
Productsand
andServices
Services
Provide consultation and recommendation for web design
Offer website development and web application services
Maintain, monitor, update customers’ websites and web applications
Design and develop websites for small networks in organizations, called “Intranet”
Target
TargetCustomers
Customers
Private organizations
Government agencies
Competitive
CompetitiveStrategies
Strategies
Offer high quality of products and services to fulfill customers’ needs
Provide after-sales services
Maintain long-term relationship with the existing customers
Extend customer base to government agencies and private organizations which have
high growth technological applications
21
Interactive Solutions - Services
• Specialized in
customized
Interactive consulting Web Online
services Development Communication
Concept Banners Advertising
• Delivering solutions, Design
Programming
Direct E-mails
Games
brand awareness,
effectives processes or
decreases operational
costs.
– Online Strategies Backend
– Concepts Integration
Middleware
Payment System
Billing System
– Design & Development
22
IS – Key Client references
• Bangkok Metropolitan Authority
• Express Way and Transit Authority
• TCC Pharmaceutical (Redbull)
• Ministry of Public Health
• Ministry of Education
• Department of Water Resources
• HSBC
• Unilever Thai Holdings
• Foremost Friesland PCL.
• Bio Consumer
• Elca Thailand (Clinique)
• Amway
• Oishi
Restaurant
23
Digital Media Business
Digital Media Business
Products
Productsand
andServices
Services
Offer information to PC and mobile phone users through its web portal
www.siam2you.com
Provide online marketing activities though Internet and wireless technologies
Target
TargetCustomers
Customers
Companies that want to reach out to mobile phone and Internet customers using
digital advertisement and promotion though wireless technologies and Internet.
Competitive
CompetitiveStrategies
Strategies
Continuously develop S2Y’s website to match with technological changing and
internet user’s trends
Offer good quality of online marketing activities to target customers
25
Digital Media
• Internet based
advertising solutions
through online media
placements, e-newsletter
advertising, advertorials
and research.
• Wireless advertising
solutions using SMS,
MMS and preparing for
future technologies.
26
Industry Outlook
Mobile operators industry
Penetration
Subscriber The current situation of Mobile phone operator Rate (%)
(Millions)
is in the phase of diminishing growth and going
35 to be in maturing phase 55
49.7%
46.6% 50
30
42.7% 45
25 40
34.6%
35
20 27.4% 30
15 25
20
10 8% 15
%
11
% 10
5 22
%
27 5
0 0
2002a 2003a 2004a 2005a 2006f
28
Mobile operators industry
Number of Subscribers by operator
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
2001 2002 2003 2004 2005 (up to Nov 05)
Orange 12,768 1,336,228 1,824,990 3,380,383 4,303,571
DTAC 2,737,598 5,454,788 6,550,496 7,786,165 8,529,688
AIS 4,813,000 10,662,500 13,239,200 15,184,000 16,293,800
Source: Gathering by Economic & Business research Krungthai Bank (www.ktb.co.th), Jan 06
29
Mobile operators industry
AIS and DTAC, still commanded a :
dominant market share of the active .
subscriber base at about 85%.
. %
. %
: .
. %
. %
! " # $
. %
30
Value added service driven
. %
10,300m 2,000m
700m
. % . %
! " # $
31
Value added service
32
Wireless Technology Trend
• Wireless Broadband
• 2.5 - 3. Generation
33
Interactive Solutions - market
• Expected > 30% growth on current
business model : mainly focus on web
design & development
+
34
2006 Key Client Lists
• Ministry of Education
• Redbull Energy Drink
• Sponsor
• Foremost Freisland
• Nike
• Toyota Thailand – Lexus
• Samsung
35
Performance and Financial Status
Revenue increase by 21%
%
+
.
% .
.
. .
%
.
.
.
.
.
37
+
Wireless and IS Business are growing
. .
. .
.
. .
.
.
. .
.
. .
. . .
.
. .
38
Net Income dropped by 89%
Cost Increasing in 2005
•Licensing Cost
+
. %
•IPO Related Cost
. •Marketing Cost
•Organization Expansion
. - %
.
. .
%
.
.
.
.
- . Substantial revenue
- . growth from Wireless
Value Added Services with
- . efficient cost management
- .
. %
. % . %
. %
. %
. %
. %
. % . %
. %
. %
. %
- . %
Increasing of
- . %
•IPO Related Cost
- . %
•Marketing Cost
- . %
•Organization Expansion
- . $ # $ . $
40
Balance sheet As of Dec 31 2005
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/
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$0/ $0/
41
2006 Revenue Target
• Revenue target Y06 = 200 million THB
New Businesses
42
Initiatives & usage of IPO Proceed
Investment Projects
44
Cost Improvement
Cost items Actions
Increasing of Negotiated with major licensor to get better
Licensing Cost sharing model.
Sign up new licensors with better revenue
share / lower fee.
Adjust service mix to gain higher margins.
Increasing of Media Continue media Utilization between
Cost Wireless Business and new Businesses
such as Audiotex.
Organization Short term cost impact.
Expansion To generate new revenue streams in 2006.
45
ERP System
• Vendor evaluated and Selected
• Under testing System
46
Audiotex Business
• Only one premium Audiotex
with fastest response in the
market
47
About Plusfoursix
• Focused on B2B
mobile solutions such as digital content
distribution, content production, content
converting, CRM, DRM and
communication solutions.
– Revenues 24,066,709.80
Cost of service 13,858,541.76
Net Profit 3,482,739.54
48
Plusfoursix Client List
49
+46 Investment Summary
• Investment Date : 28 December 2005
50
+46 Investment Summary
• In line with Siam2you strategy is to expand outside Thailand.
– S2Y can reach out Asia by ourselves.
– +46 expand over Europe (just open up new office in
London)
51
Questions & Answers
Thank you for your attention
For more information, contact: -
Siwat Chawareewong Please drop your
Tel: 02711-4590 Ext.135 business card.
E-mail: siwat@siam2you.com
We will keep you
updated!
Siam2you Public Company Limited
555 SSP Tower, Sukhumvit 63,
Klongton Nua, Wattana Bangkok 10110
53