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final project on TATA Indicom

final project on TATA Indicom

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Published by sharika babu
my final project for MBA
my final project for MBA

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Published by: sharika babu on Sep 10, 2009
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07/11/2013

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CHAPTER I
1
 
1.1 INTRODUCTION
Communication has been one of the most important aspects of the growth of human societyand culture. Telecommunications, the transmission of signals over a distance for a purposeof communication, is also very important. It provides business, money and market stabilityin the world. The telecom sector is one of the leading contributors to India's flourishingeconomy.
 
Telecommunication Sector Opportunities in India assures a transparent, safe, andsecured ambiance for the telecom market.
 
It include introduction of Internet telephonyservices, privatization of VSNL, and introduction of a number of international long distanceservices sector. The opportunities in the Indian telecom sector is increasing at a massive pace with the introduction of newer and innovative schemes in various sectors and at presentthe telecom sector in India is claimed to be one of the major contributors in India'sflourishing economy.TATA is a rapidly growing business group based in India with significant internationaloperations. The TATA name is a unique asset representing leadership with trust. TATATeleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996,TATA Teleservices was the first to launch CDMA mobile services in India with the AndhraPradesh circle. TATA Teleservices has established a robust and reliable 3G ready telecominfrastructure that ensures quality in its services.Customer satisfaction in telecommunications will reflect the service delivery process asexperienced by customers. The interaction between customers and the delivery system iseffected via alternative contact points; each one of them will be investigated for its impacton the overall customer satisfaction. That is, the service delivery system can be decomposedinto alternative customer contact points that shape customers' overall judgment about the2
 
organization. Each contact point may retain a relative independence concerning criteria of customer satisfaction such as personnel, speed, reliability, and pricing.The objectives of this study are to find the customer’s attitudes towards the TATA Indicomservices and to know the reasons for cancellation of the services. This study helps to findout the factors affecting purchasing behavior of telecom products and to know customer’sopinion to the services offered by the TATA Indicom.3

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Sutanu Dutta liked this
Dipak Sonwane added this note
i will say, fad dala, superb, excellent.........!
Tejaswini Mhatre added this note
verry nice it;s jast amaesing
Deepak Nadar added this note
Great One
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Sravya Sri added this note
helo sir, pls send me this report on sravzz08@gmail.com..
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Dipak Barik added this note
THIS IS A REALLY GOOD PROJECT.

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