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Crm Strategy

Crm Strategy

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Published by zydeco.14

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Published by: zydeco.14 on Sep 10, 2009
Copyright:Attribution Non-commercial


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Devising & implementingDevising & implementingCRM strategyCRM strategy
-Manain the customer exerience-Managing the customer experience
Marketing StrategyMarketing Strategyvis-à-vis CRM strategyvis-à-vis CRM strategy
VISION-Market Position
Market auditSWOT analysis
TARGET-Market segments
Penetration , development,maintenance & productivity
MEASURES-Market share,brand equity 
Based on PLC
Marketing Strategy
-how to use market opportunitiesto our advantage to cut thethreats?
CRM Strategy
-how to come closer to thecustomer to deliver value andin turn create value for us
VISION-Customer Experience
Customer behavior &requirement auditCapability analysis
TARGET-Customer Segments
Acquisition, development,retention &efficiency
MEASURES-Loyalty, Cost to Serve
Strategic PlanningStrategic PlanningFramework Framework 

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