Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
28Activity
0 of .
Results for:
No results containing your search query
P. 1
Crm Strategy

Crm Strategy

Ratings: (0)|Views: 399 |Likes:
Published by zydeco.14

More info:

Published by: zydeco.14 on Sep 10, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

01/14/2013

pdf

text

original

 
Devising & implementingDevising & implementingCRM strategyCRM strategy
 
-Manain the customer exerience-Managing the customer experience
 
Marketing StrategyMarketing Strategyvis-à-vis CRM strategyvis-à-vis CRM strategy
VISION-Market Position
Market auditSWOT analysis
TARGET-Market segments
Penetration , development,maintenance & productivity
MEASURES-Market share,brand equity 
Based on PLC
Marketing Strategy
-how to use market opportunitiesto our advantage to cut thethreats?
CRM Strategy
-how to come closer to thecustomer to deliver value andin turn create value for us
 
VISION-Customer Experience
Customer behavior &requirement auditCapability analysis
TARGET-Customer Segments
Acquisition, development,retention &efficiency
MEASURES-Loyalty, Cost to Serve
 
Strategic PlanningStrategic PlanningFramework Framework 

Activity (28)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
nlchaudhari liked this
rizofpicic liked this
rajalashmi_a liked this
amr-zahran5937 liked this
annie007 liked this
santosh guptha liked this
EsamShawa liked this
rkgautam95 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->