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Virgin Mobile

Virgin Mobile

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Published by Avinash
this ppt provide you MCWP and the description about the virgin mobile in india.
this ppt provide you MCWP and the description about the virgin mobile in india.

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Categories:Types, Brochures
Published by: Avinash on Sep 10, 2009
Copyright:Attribution Non-commercial


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 Virgin Mobile
1. Product description:
Virgin mobile gives services and handsets.They provide prepaid service and postpaid service. They are basically providing services based on CDMA technology. Their USP is low callrates and also getting paid for incoming calls also (i.e. 10 paisa/min).
2. Prospects:
The telecom industry is growing at a mind bogglingpace in India. It is expected that 400 million subscribers would add upin the next 3 years. Here lies the opportunity to tap the market. 72% of Indian are below the age group of 35. The target market is people between the age of 15 – 35 who value life style and attention.
3. Product Personality:
Virgin mobile features to be a charismatic,stylish and a brand which is not only in sync, but much ahead of timesto cater to all the market segment but specially aims at the people whoprioritize life style.
4. Reward:
 virgin mobile tariff plan are very attractive. The existing“tag line” of “think hatke” has positioned the brand as something whichis preferred by people who think beyond and willing to experiment. Itendorses prestige to its users as it is something very special.
5. Competition: 
 Direct competition:
Reliance, Tata in the CDMA segment. 
 Indirect competition:
 Airtel, Vodafone, idea, bsnl, aircel
6. Obstacle to sale:
Though the rural market could still be explored,the urban market is almost saturated. The people who posses handsetprefer GSM technology compared to CDMA.
7. Message:
Be clever and witty in doing things. “think hatke”.

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