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Marketing Research 2007

Marketing Research 2007

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Published by sudhirkushwaha

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Published by: sudhirkushwaha on Sep 11, 2009
Copyright:Attribution Non-commercial


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 January 10, 2007 (Ver 1.0)
Devbrat Kumar 
Marketing Research OverviewSession 1
Tango meets Charlie
Januar 10 2007 Ver 1.0Devbrat Kuma
Friends, Meet Mr. Tango!!
Hi! I am Tango.My family owns one of the largest beveragebusinesses of thecountry… We havetraditionally been intomaking and marketingaerated drinks..Now I want to start myown business…The rule of the game isthat it has to be abusiness related to our family’s beverageexpertise..
Januar 10 2007 Ver 1.0Devbrat Kuma
Mr. Tango needs help!!
I love oranges…. andtherefore I havemore or less decidedto make and marketan “Orange Juice”
with a difference..
But….how do I goabout it???

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