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The Future of a Radical Price

CHRIS ANDERSON

Published by Random House Business Books 20092 4 6 8 10 9 7 5 3 1Copyright © Chris Anderson 2009Chris Anderson has asserted his right under the Copyright, Designsand Patents Act, 1988, to be identified as the author of this workThis book is sold subject to the condition that it shall not, by way of tradeor otherwise, be lent, resold, hired out, or otherwise circulated without the publisher’sprior consent in any form of binding or cover other than that in which itis published and without a similar condition, including this condition,being imposed on the subsequent purchaser.First published in the United States in 2009 by Hyperion, New YorkFirst published in Great Britain in 2009 byRandom House Business BooksRandom House, 20 Vauxhall Bridge Road,London SW1V 2SAwww.rbooks.co.ukThis abridged edition first published in 2009 Addresses for companies within The Random House Group Limitedcan be found at: www.randomhouse.co.uk/offices.htmThe Random House Group Limited Reg. No. 954009 A CIP catalogue record for this bookis available from the British LibraryISBN 9781847940445The Random House Group Limited supports The Forest StewardshipCouncil (FSC), the leading international forest certification organisation. All our titles that are printed on Greenpeace approved FSC certified papercarry the FSC logo. Our paper procurement policy can be found atwww.rbooks.co.uk/environmentTypeset in Electra by Palimpsest Book Production Limited,Grangemouth, StirlingshirePrinted and bound in the UK by CPI Bookmarque Ltd, Croydon, Surrey

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