Description

Summer 2008

"Millennials," looks at the generation of workers born in the 1980s. Some 75 million strong in the U.S. alone, Millennials have just arrived in the workplace, and they're already having a profound effect on business culture. They value work-life balance, use digital devices natively (and intensively) and have little interest in privacy. To help employers navigate the sometimes treacherous intergenerational waters, Porter Novelli undertook a comprehensive research initiative, drawing on the expertise of thousands of PR professionals. The report answers five key questions: How different are Millennials? What happens to confidentiality in an age of radical transparency? If being entertained is the norm, what happens to work? What does the world of work and business mean to Millennials? What stories are Millennials telling to make sense of themselves and their generation?